Brand Tone

Passionate & Emotive, Accessible & Inviting, Professional & Refined, Authentic & Personal

Brand Values

• •Uniqueness
• •Accessibility/Affordability
• •Emotional Connection
• •Craftsmanship
• •Storytelling
• •Contemporary Relevance

Best Practices

• •Always Emphasize "Unique & Affordable": This core message should subtly underpin most communications, reinforcing the brand's primary value proposition.
• •Speak from the Artist's Perspective (or about the Artist's Intent): Use "MAAS believes," "The artist explores," or "This piece was inspired by..." to maintain authenticity and the personal touch. Infuse passion and emotion into the language.
• •Balance Emotion with Professionalism: While the art is emotive, the copy should remain clear, well-structured, and error-free, reflecting the quality of the art itself. Describe techniques or materials where relevant to highlight craftsmanship.
• •Focus on Connection and Storytelling: Frame the art not just as a product, but as a medium for personal connection, introspection, or a way to enhance one's living space with meaning. Ask questions or use evocative language to draw the audience in.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy consistently matches the style and subject matter of the artwork being promoted. For example, a serene abstract piece might have more calming, introspective copy than a bold, dynamic figurative work. Use consistent terminology (e.g., "contemporary," "original," "Dutch artist").

Social Perception

Based on the brand's own presentation (website, social media), they aim to be perceived as a source of genuine, emotionally resonant, and accessible contemporary art directly from a passionate Dutch artist. The artist, MAAS, is positioned as skilled and dedicated, seeking to share his unique perspective. The lack of widespread external reviews or press mentions (in the provided search results) makes it difficult to gauge broader public perception independently. However, the social media engagement (likes, comments on Instagram) suggests a positive reception from their direct audience. The potential for confusion with other artists or entities named "Maas" or "Maison Maas" exists, highlighting the importance of clear branding.

Copy Examples

• •Instagram Post (Image of an abstract piece): Lose yourself in the layers of 'Echoes of Tomorrow.' MAAS invites you to explore a world where vibrant hues dance with subtle textures, each stroke a whisper of future dreams. Own a unique piece of emotion, crafted to bring contemporary elegance and heartfelt conversation into your space. Affordable, original art that speaks your language. Link in bio. #MAASart #ContemporaryAbstract #DutchArtist #AffordableArt #ArtForYourHome
• •Website Homepage Banner: Beyond Decoration. It's a Connection. Discover unique, affordable contemporary art by MAAS. Original paintings that tell a story, your story. Explore the Collection.
• •Email Newsletter Snippet (featuring a new portrait): Meet 'The Introspective Dreamer' – the latest original from MAAS. Delving into the quiet strength and hidden narratives that shape us, this piece is a testament to the beauty of human connection. Bring a touch of soulful artistry into your life. Limited availability. Click to view.
• •Twitter Post: Art should move you, not break the bank. MAAS creates unique contemporary paintings from the heart of the Netherlands, blending raw emotion with refined skill. Find your piece of affordable inspiration today. #FineArtMaas #UniqueArt #ArtCollector #DutchDesign
• •Product Description Excerpt (for a nature-themed piece): ...MAAS captures the fleeting serenity of a forest bathed in morning light. This isn't just a painting; it's an invitation to pause, to breathe, and to reconnect with the timeless rhythm of nature. Each brushstroke is imbued with the artist's passion for the wild, rendered with a contemporary edge that makes it a striking yet peaceful addition to any collection. An affordable original, designed to bring lasting beauty and contemplation.