Brand Tone

Innovative and Tech-Forward, Reliable and Reassuring, User-Friendly and Accessible, Slightly Playful/Enthusiastic

Brand Values

• •Freedom and Accessibility of Power
• •Reliability and Preparedness
• •Innovation and Quality
• •Customer-Centricity
• •Versatility and Fun

Best Practices

• •Incorporate a mix of technical specifications and user-friendly explanations.
• •Emphasize the reliability and preparedness aspects, especially in contexts related to disaster readiness or emergencies.
• •Use clear and straightforward language to make the products accessible to a broad audience.
• •Where appropriate, inject a bit of playful or enthusiastic language to align with the brand's concept of 'making energy fun'.
• •Highlight customer testimonials and positive feedback related to product performance and customer service.

Social Perception

Positive for product performance, trusted for specific uses (outdoor enthusiasts, home backup), appreciation for design, good customer service experience.

Copy Examples

• •Ecoplay's EP2400: Powering your adventures with its large capacity and fast charging capabilities. Perfect for camping, car trips, and home backup!
• •Don't let power outages disrupt your life. With Ecoplay's UPS function, ensure uninterrupted power for your essential devices.
• •Ecoplay is committed to providing reliable power solutions for any situation. From outdoor adventures to disaster preparedness, we've got you covered.
• •Experience the freedom of accessible power with Ecoplay. Electricity is freely available everywhere with our innovative portable power stations.
• •Ecoplay: Where functionality meets design. Our products are not only powerful but also aesthetically pleasing and fun to use.