Brand Tone

Caring, Empathetic, Educational, Informative, Authentic, Passionate, Luxurious, Pampering, Natural, and Pure

Brand Values

• •Natural & Wholesome Ingredients
• •Handcrafted Quality
• •Self-Care & Wellness
• •Customer Well-being
• •Education & Transparency
• •Sustainability & Ethical Considerations
• •Resilience & Transformation

Best Practices

• •Highlight Natural Purity: Consistently use words like 'natural,' 'pure,' 'wholesome,' 'handcrafted,' and 'toxin-free.' Explain the benefits of key natural ingredients.
• •Emphasize the Handcrafted Nature: Showcase the artisan process and the care that goes into each product.
• •Share the Founder's Story: Connect with customers through the authentic story of Frances Lopez and her journey.
• •Focus on Self-Care and Wellness: Position products as a vital part of a self-care routine, promoting healing and restoration.
• •Use Customer Testimonials: Incorporate positive reviews to build trust and showcase the effectiveness of the products.

Social Perception

Trusted Source for Natural Skincare, Artisanal and High-Quality, Caring and Purpose-Driven Brand, Educational Resource, Small Business with a Personal Touch

Copy Examples

• •Pamper your skin with nature's finest ingredients for soft, smooth skin.
• •Discover the gentle, nourishing care of our handcrafted shea butter soaps, made with wholesome, natural ingredients for dry skin.
• •At JossPure, we're committed to healthy skin, people, and the planet. Experience the purity of nature in every bar.
• •From our hands to your home: Experience the time-honored tradition of cold-processed soapmaking, handcrafted with care and intention.
• •We're dedicated to crafting natural, toxin-free body care that helps you feel beautifully restored, inside and out.