Brand Tone

Artistic & Appreciative, Personal & Approachable, Enthusiastic & Passionate, Slightly Playful & Modern, Descriptive & Evocative

Brand Values

• •Craftsmanship & Quality
• •Individuality & Uniqueness
• •Artistic Expression
• •Joy & Beauty
• •Connection (Implied)
• •Barcelona Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Artistic, Appreciative, Personal, Enthusiastic, Playful, Modern, Descriptive, Evocative) with examples of "do's and don'ts." This ensures anyone writing for the brand stays consistent.
• •Always Emphasize "Handmade" and "Artistic": These are core to the brand. Weave these concepts naturally into product descriptions, social media posts, and any "About Us" sections. Use words like "crafted," "artisan," "unique design," "one-of-a-kind (if applicable)," "meticulously made."
• •Connect with Barcelona (Subtly or Overtly): Where appropriate, draw inspiration from Barcelona's art, architecture, lifestyle, or colors in your descriptions. This reinforces the brand name and origin.
• •Engage with Enthusiasm and Personality: On social media, don't be afraid to use emojis that align with the brand's playful and enthusiastic nature. Ask questions, respond warmly to comments, and share excitement about new products or milestones.
• •Focus on the "Why" and the "Feeling": Beyond describing what the jewelry *is*, write about what it *does* for the wearer – how it makes them feel (e.g., confident, unique, joyful), the compliments it might attract, or the story it tells. This taps into the evocative aspect of the brand's tone.

Social Perception

Positive & Admiring, Niche & Artistic, Stylish & Modern, Trustworthy (Implied)

Copy Examples

• •✨ Illuminate your every day ✨ Our new Barcelona Sunrise collection has just landed! Each piece is handcrafted with passion, capturing the vibrant glow of a new day in our beloved city. Which one speaks to your soul? Tell us below! 👇 #ViviadasBCN #HandmadeJewelry #BarcelonaInspired #NewCollection #ArtisanMade
• •Dare to be different. These aren't just earrings; they're a conversation starter. Meticulously handcrafted, their playful asymmetry and bold ceramic glazes channel the free-spirited energy of Barcelona's art scene. Lightweight enough for all-day wear, impactful enough to turn heads. Add a touch of unique artistry to your look.
• •Psst... A little handmade magic just for you ✨
• •Viviadas BCN: Wearable Art. Crafted by Hand. Inspired by Barcelona.
• •(Video snippet of hands working on a piece) Text overlay: "From our hands to yours 💖 Each curve, each color, chosen with love. What are we making today? 😉 #BehindTheArt #ViviadasWIP #HandmadeProcess"