Tono de Marca

Humorous & Playful, Casual & Relatable, Trendy & Youthful, Direct & Sales-Oriented (when appropriate)

Valores de Marca

• •Self-Expression & Individuality
• •Fun & Lightheartedness
• •Trend Awareness
• •Accessibility
• •Community (Implied)

Mejores Prácticas

• •Develop a "Brand Voice Chart": Clearly define the brand's personality traits (e.g., witty, irreverent, enthusiastic), "do's and don'ts" for language (e.g., use emojis, avoid overly formal words), and common phrases or slang that align with the brand. This serves as a guide for anyone creating content.
• •Know Your Audience Deeply: Continuously research and understand the target demographic's language, humor, and communication preferences. Use the slang, references, and platforms they engage with authentically.
• •Consistency Across All Channels: Ensure the tone of voice is consistent whether it's on the website, social media posts, email newsletters, product descriptions, or customer service interactions. A customer should feel they are interacting with the same brand personality everywhere.
• •Train Your Team: Anyone responsible for writing copy or communicating on behalf of the brand should be trained on the brand voice and have access to the voice chart. Regular refreshers can be helpful.
• •Review and Adapt: Periodically review content performance and customer feedback. Is the tone resonating? Are there any misunderstandings? Be prepared to adapt and refine the brand voice as the brand evolves and as audience preferences change, while staying true to core values.

Percepción Social

As a Go-To for Novelty/Statement Apparel, Youth-Oriented, Entertaining Social Media Presence, Variable Quality/Service Perception (Potential)

Ejemplos de Copy

• •Instagram Post (New T-shirt Design - Humorous): Warning: Wearing this shirt may cause spontaneous high-fives and uncontrollable laughter. Side effects also include looking ridiculously cool. 😎 New design just dropped – snag yours before your friends do! #BestShirtsPL #FunnyTees #StatementShirt #NewArrival #MustHave
• •Facebook Ad (General Promotion - Relatable/Casual): Adulting is hard. Finding an awesome t-shirt shouldn't be. 😉 Check out our latest collection at bestshirts.pl – your wardrobe (and your mood) will thank you. #CasualStyle #GraphicTees #BestShirts #TreatYourself #OnlineShoppingPoland
• •TikTok Video Caption (Trendy/Engaging): POV: You just found your new favorite hoodie. 🔥 Level up your look with designs that get YOU. Duet this with your best unboxing reaction! #TikTokMadeMeBuyIt #BestShirtsPL #HoodieSeason #OOTD #ViralFashion
• •Website Product Description (For a Sarcastic Slogan Tee - Playful/Direct): Pretty sure 'handling it' involves staring blankly and drinking more coffee. If you relate, this tee speaks your language. Soft, comfy, and 100% done with today. Add to cart and embrace the chaos. #SarcasmIsMySuperpower #Relatable #BestShirtsPL #GraphicTee
• •Email Subject Line (Sale Promotion - Youthful/Urgent): 🚨 Level Up Your Look! 🚨 Epic Tees on Sale NOW @ BestShirts.pl! Don't Miss Out! 🤘