Brand Tone

Rebellious & Edgy, Youthful & Trendy, Informal & Direct, Confident

Brand Values

• •Cultural Alignment (Rap/Street Culture)
• •Freedom/Accessibility (Legal Alternative)
• •Experience-Oriented
• •Community/Social Connection
• •Authenticity (within its niche)

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics (e.g., rebellious, youthful, confident), common slang/phrases to use (and avoid), and the overall feeling your copy should evoke.
• •Tailor copy to speak their language authentically.
• •Be Consistent Across All Channels: Ensure the tone used on the website matches social media posts, product descriptions, and any customer service interactions.
• •Use relevant slang terms to connect with Hi-Drank's core audience.
• •Always allude to the connection to rap culture.

Social Perception

Hi-Drank aims to be perceived as a legal, trendy alternative within the rap music culture, fostering a sense of community and authenticity among its users.

Copy Examples

• •HEAVEN IN A DOUBLE CUP
• •Try den Sticky Liquor und werde zum Dranker!
• •Lean Back Bundle
• •Kultur und Musik sind die Fundamente, auf denen HI-DRANK gebaut wurde und werden streng respektiert!
• •der Lieblingsdrank deiner Lieblingsrapper!