Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Playful, and Community-focused

Brand Values

• •Passion for Purple
• •Catering to a Niche
• •Quality
• •Customer Connection/Community
• •Australian Identity
• •Joy and Vibrancy

Best Practices

• •Always write from a place of genuine enthusiasm for the color purple. Let that excitement shine through in every word.
• •Use 'you' and 'we' to create a direct connection. Imagine talking to a fellow purple enthusiast. Avoid overly formal or corporate language. The 'two Australian chicks' vibe is a good guide.
• •Incorporate words that evoke the richness and variety of purple (e.g., amethyst, lavender, violet, plum, lilac, majestic, vibrant, dreamy, enchanting).
• •Address your audience as 'purple lovers,' 'purple enthusiasts,' or 'fellow obsessives.' Make them feel like they're part of an exclusive, fun club.
• •Remember the brand was born from a desire to help a friend find quality purple items. This sense of helpfulness, shared passion, and a slightly playful 'obsession' should always underpin the communication. Highlight the Australian roots where appropriate.

Social Perception

Exciting and Unique, Understanding and Appreciative, Supportive of Small/New Business

Copy Examples

• •Homepage Banner: Your purple paradise found! Dive into a world where every hue of glorious purple awaits. From dreamy lavender to majestic violet – your obsession is our specialty. ✨
• •Product Description (e.g., for a purple scarf): Wrap yourself in a cloud of purple! This [adjective, e.g., silky, cozy] scarf isn't just an accessory; it's a statement. Perfect for adding that pop of passion to your outfit or gifting to your favourite purple devotee. Go on, treat your purple-loving heart! 💜
• •Social Media Post (Instagram - with a vibrant product image): Hello, purple dreamers! 👋 We're still buzzing from finding this gorgeous [product name]! Isn't it just the perfect shade of [specific purple shade, e.g., amethyst, plum]? Tap to bring this beauty home and let your purple flag fly high! #PurpleObsessionStore #AllThingsPurple #AussiePurpleLovers #NewCollection
• •Email Subject Line: Psst... Your Weekly Dose of Purple Joy Has Arrived! 몽
• •About Us Snippet (for social media or email footer): Just two Aussie chicks who believe life's too short for boring colours! Purple Obsession is our happy place, created for everyone who shares our love for all things purple. Come join the obsession! 🇦🇺💜