Brand Tone

Fun, Trendy, Supportive, Affordable, and Professional

Brand Values

• •Affordability & Value for Money
• •Quality Products
• •Cruelty-Free
• •Customer Engagement & Community
• •Inclusivity & Self-Expression
• •Fun & Playfulness

Best Practices

• •Use language that resonates with their audience.
• •Maintain a light, energetic, and optimistic tone.
• •Emphasize affordability without compromising quality.
• •Showcase community engagement and support for makeup artists.
• •Highlight inclusivity and self-expression through vibrant products.

Social Perception

A trendy, affordable, and supportive brand known for high-quality pigments, lip products, and makeup brushes, especially among makeup artists and online beauty communities.

Copy Examples

• •"Get your Peachie perfect look with our viral Sun Tint!"
• •"Unleash your creativity with our vibrant pigments - Space Hopper and Planet Peach await!"
• •"High-quality, professional makeup that won't break the bank. Shop our affordable collection now!"
• •"Join our community of makeup artists and enthusiasts. We're here to support your artistry!"
• •"Express yourself with our cruelty-free makeup brushes and create your signature look!"