Brand Tone

Empowering, Inclusive, Authentic, Positive, Bold

Brand Values

• •Inclusivity
• •Self-Love & Acceptance
• •Confidence & Empowerment
• •Quality & Comfort
• •Authenticity

Best Practices

• •Always Lead with Empowerment: Frame messages around making the customer feel good, confident, and valued. Use affirming language.
• •Emphasize Inclusivity: Regularly highlight "size-inclusive," "for every body," and "adjustable" aspects in product descriptions and social media posts. Show diversity in imagery.
• •Maintain Authenticity: Use relatable language. Don't be afraid of a slightly bold or down-to-earth phrase (like "No BS" or "divine badass") where appropriate to connect with the audience on a human level, reflecting the founder's voice.
• •Focus on the 'Why': Connect the jewellery back to the feeling it evokes – confidence, joy, self-expression, feeling "divine." It’s not just an accessory, it’s an experience.
• •Be Consistent Across All Channels: Ensure the empowering, inclusive, and authentic tone is present on the website, product descriptions, email marketing, and all social media platforms for a cohesive brand identity.

Social Perception

Divine Me Essentials is perceived as a brand that delivers on its promises of size-inclusivity and quality, providing a solution to a common frustration in the jewellery market. The brand is appreciated for making customers feel seen, celebrated, and seriously divine.

Copy Examples

• •Stop waiting for jewellery to 'fit you.' At Divine Me Essentials, our pieces are designed to celebrate *you*, in all your divine glory. Adjustable, comfortable, and made to make you shine. #DivineMe #SizeInclusiveShine
• •Remember that badass you are? Our jewellery does. Slip on confidence, wear your worth. Waterproof, hypoallergenic, and always a perfect fit. Because you deserve it. #FeelDivine #JewelleryThatGetsYou
• •Tired of 'one-size-fits-some'? So were we. That's why we created Divine Me Essentials – stunning, size-inclusive jewellery that loves you back. No more guessing, just glowing. #InclusiveLuxury #EveryBodyDivine
• •It's more than just jewellery, it's a reminder: You. Are. Divine. Find pieces that feel like *you* – bold, beautiful, and unapologetically worthy. Explore our collection. #SelfLoveStyle #DivineEssentials
• •Let your jewellery be an extension of your awesome. From delicate chains to statement rings, find your perfect, comfortable fit with Divine Me Essentials. Designed in NZ for every divine body. #EmpowerYourStyle #NZMadeDivine