Tono de Marca

Aspirational yet Accessible, Confident and Knowledgeable, Enthusiastic and Engaging, Value-Driven and Smart, Relatable (especially on TikTok)

Valores de Marca

• •Accessibility of Luxury
• •Quality Assurance
• •Customer Empowerment
• •Value for Money
• •Transparency (implied)
• •Ethical Considerations

Mejores Prácticas

• •Balance Aspiration with Accessibility: Always pair mentions of luxury, elegance, or premium qualities with reminders of affordability and value. Use phrases like "affordable luxury," "smart indulgence," or "experience [luxury] without the [high cost]."
• •Speak with Confident Expertise, Not Arrogance: Showcase your knowledge of fragrances and the quality of your "inspired by" scents, but avoid making direct, unsubstantiated claims of being "better than" the original. Focus on offering a comparable, high-value alternative.
• •Prioritize "You" and Benefits: Frame your copy around the customer. Instead of just listing features, explain the benefits: "You'll feel confident," "You can enjoy more scents," "You'll save money while smelling amazing."
• •Adapt to the Platform, Maintain Core Voice: While TikTok copy will be more informal and Instagram more polished, the core message of affordable luxury, quality, and smart choices should remain consistent. The way you say it can change, but what you stand for shouldn't.
• •Infuse Enthusiasm and Positivity: Use vibrant language, positive framing, and engaging questions (where appropriate) to reflect the joy and excitement of discovering and wearing beautiful fragrances. Let your passion for scents shine through.

Percepción Social

Positive and Appreciative, Trusted Source for Alternatives, Community-Oriented, Savvy Shopper Appeal

Ejemplos de Copy

• •Instagram Post (Image: A flat lay of a perfume bottle with elegant accessories): Indulge in the scent of pure luxury, without the luxury price tag. ✨ Our [Perfume Name], inspired by [Designer Brand], wraps you in an unforgettable aroma that lasts. Why just dream about it? #EliteEssenceUK #AffordableLuxury #ScentOfTheDay #InspiredBy
• •TikTok Video Caption (Video: Quick cuts showing the bottle, someone spraying it, and looking happy): POV: You just found the best dupe for your fave expensive perfume and now you smell like a million bucks (but didn't spend it 😉). Link in bio! #EliteEssence #PerfumeDupe #SmellGoodForLess #TikTokMadeMeBuyIt #FragranceHacks
• •Website Product Description Snippet: Experience the opulent charm of [Designer Scent Name] with our masterfully crafted Elite Essence alternative. We've captured the iconic blend of [mention 2-3 key notes], offering you a sophisticated and long-lasting fragrance that makes everyday elegance effortlessly attainable. Smell elite, spend smart.
• •Email Marketing Subject Line: 🤫 Your Secret to Smelling Designer for Less is Here...(Body Teaser): Unlock the scents you adore. At Elite Essence, we believe luxury shouldn't break the bank. Discover our latest arrivals inspired by your all-time favourites.
• •Facebook Ad Copy (Carousel showing multiple fragrances): Tired of choosing just one? With Elite Essence, you can explore a world of captivating fragrances inspired by the most iconic scents – all at prices that let you build your dream collection. High quality, amazing silage, and always cruelty-free. Shop now and discover your new signature!