Brand Tone

Authentic & Passionate, Expert & Informative, Supportive & Community-Oriented, Confident & Edgy (subtle), Caring & Protective

Brand Values

• •Quality
• •Natural Ingredients & Skin Health
• •Art Preservation
• •Community
• •Authenticity
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document your core tone (e.g., authentic, expert, supportive, edgy yet caring), key messaging points, "do's and don'ts" for language, and examples of on-brand copy. Share this with anyone creating content.
• •Embrace "By The Inked, For The Inked": Consistently weave in language that shows genuine understanding and passion for tattoo culture. Use terminology familiar to the community authentically, not just as a gimmick.
• •Educate, Don't Just Sell: Balance promotional content with informative posts about tattoo care, ingredient benefits, and the importance of quality. This reinforces your expert position and builds trust.
• •Show, Don't Just Tell, Community Support: Instead of just saying you support the community, showcase collaborations with artists, feature user-generated content (with permission), and engage actively and positively in comments and messages. Your copy should reflect this inclusive and appreciative attitude.
• •Stay True to Your "Recover In Peace" Edge: While maintaining a caring and professional demeanor, don't be afraid to let the slight "alternative culture" edge of the brand show through in word choice or a confident, slightly rebellious undertone where appropriate, particularly in social media or merchandise copy. Ensure it always aligns with the core values of quality and respect for the art.

Social Perception

Trusted Resource, High-Quality Provider, Community-Focused, Modern & Reliable

Copy Examples

• •Headline: Your Story. Your Ink. Our Expertise To Keep It Vivid. Body: At RIP Tattoo Care, we're not just about aftercare; we're about preserving the art that tells your tale. Made by the inked, for the inked, with the natural ingredients your skin deserves. Heal right, shine bright.
• •Headline: Beyond Healing: Nurture Your Masterpiece. Body: Don't let your tattoo's brilliance fade. Our expertly formulated [Product Name, e.g., Revitalizing Oil] uses nature's best – [mention 1-2 key ingredients] – to ensure lasting vibrancy and healthy skin. Learn the science of a lasting tattoo with RIP.
• •Headline: Join the RIP Community. We’ve Got Your Art Covered. Body: From fresh ink to fully healed, RIP Tattoo Care is your partner in the journey. We champion artists and celebrate every unique piece. Experience the difference quality, community, and a little bit of edge can make. #RIPTattooCare #RecoverInPeace
• •Headline: Soothe. Protect. Revive. Meet the [Product Name, e.g., Phantom Foam Cleanser]. Body: Fresh ink needs gentle power. Our Phantom Foam Cleanser is crafted with [mention key benefit like 'calming extracts' or 'pH balanced formula'] to cleanse without stripping, ensuring your tattoo heals beautifully. Because your art deserves the best, from day one.
• •Headline: We Get It. Because We Live It. Body: RIP Tattoo Care was born in the tattoo scene, from our own need for aftercare that truly worked and respected the art. We use every product we make. Trust your ink with a brand that’s as passionate about your tattoo as you are.