Brand Tone

Engaging & Story-driven

Brand Values

• •Knowledge Sharing
• •Creativity & Imagination
• •Accessibility
• •Author Authenticity
• •Reader Connection

Best Practices

• •Develop a Brand Voice Guide: Document the chosen tone (e.g., engaging, story-driven), core messaging, words to use, words to avoid, and grammatical style. This ensures anyone writing for the brand stays consistent.
• •Know Your Audience: Understand who you are talking to. The language, references, and style should resonate with your target readers. For fiction e-books, this might mean tapping into genre conventions while maintaining the author's unique voice.
• •Consistency Across All Channels: Whether it's the website, email newsletters, future social media, or product descriptions, the tone should feel familiar and unified. Avoid being overly formal in one place and extremely casual in another if it doesn't fit the defined voice.
• •Tell a Story (Even in Microcopy): For a brand centered around books, storytelling should be inherent. Even short pieces of copy, like button text or error messages, can reflect the brand's narrative style. For example, instead of "Submit," perhaps "Begin Your Adventure."
• •Review and Refine Regularly: As the brand evolves and you gather feedback (once publicly active), revisit your copy and brand voice. Ensure it still accurately reflects the brand's values and connects with the audience effectively.

Social Perception

Currently, social perception is non-existent due to the lack of public presence. If the brand launches, perception will be shaped by the quality of the e-books, the author's engagement, marketing efforts, and customer experiences. For an e-book seller, factors like ease of purchase, file compatibility, and the perceived value of the content will be crucial.

Copy Examples

• •Website Welcome (Homepage Snippet): Dive into worlds untold. Michel BRG's e-books are your passport to adventure, mystery, and unforgettable characters. Your next story awaits.
• •New Release Announcement (Email/Social Media): The wait is over! Michel BRG's latest novel, '[Book Title],' is here to whisk you away. Get ready for a tale that will grip you from the first page to the last. Download your e-book today!
• •About the Author Section: Michel BRG doesn't just write stories; he crafts experiences. With a passion for [Genre/Theme], Michel invites you to explore the landscapes of imagination and meet characters who feel like old friends (or thrilling adversaries!).
• •Product Description (for an e-book): In a city cloaked in shadow, a secret yearns to be free. '[Book Title]' will pull you through a labyrinth of intrigue and suspense. Perfect for readers who love a page-turner that keeps them guessing. Are you ready to uncover the truth?
• •Call to Action (Generic): Don't just read a book, live it. Explore Michel BRG's collection of e-books and find your next obsession. Click here to start your journey.