Brand Tone

Performance-Focused, Informative & Transparent (Aspiring), Energetic & Modern, Community-Oriented

Brand Values

• •Quality
• •Efficacy & Performance
• •Scientific Backing
• •Natural Ingredients (for some product lines)
• •Customer Success & Support
• •Health & Vitality

Best Practices

• •Highlight Quality and Scientific Backing: Consistently mention the premium nature of ingredients and any scientific validation or quality certifications (e.g., "GMP certified," "clinically formulated").
• •Emphasize Performance and Results: Focus on the tangible benefits users can expect in terms of athletic performance, recovery, and achieving fitness goals.
• •Maintain Transparency: Be upfront about ingredients, sourcing, and manufacturing processes.
• •Cultivate Community Engagement: Encourage interaction, feedback, and shared experiences among customers.
• •Address Concerns Proactively: Acknowledge and clarify any potential confusion related to "titanium dioxide" or other industry-related concerns.

Social Perception

Generally positive among users seeking performance enhancement. Potential for confusion/concern due to association with 'titanium dioxide'. Important to build trust and transparency to counter general skepticism towards supplement claims.

Copy Examples

• •Elevate your recovery game.
• •Shop now and transform your training.
• •Unlock your full potential with our scientifically-backed supplements.
• •Join our community for exclusive fitness tips and promotions.
• •Fuel your body with premium ingredients, made in Colombia and shipped from Austin, TX.