Brand Tone

Informative & Comprehensive, Accessible & User-Friendly, Service-Oriented, Potentially Encouraging/Supportive

Brand Values

• •Variety & Selection
• •Accessibility
• •Customer Support
• •Passion for Swimming

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., Supportive Expert, Friendly Coach), core messaging, preferred terminology, and words to avoid. Share this with everyone who creates content.
• •Know Your Audience: Understand who you're talking to – competitive swimmers, casual fitness enthusiasts, families? Tailor the language and focus to resonate with their specific needs and aspirations in swimming.
• •Focus on Benefits, Not Just Features: Instead of just saying 'chlorine-resistant fabric,' explain the benefit: 'Enjoy longer-lasting swimwear with our durable, chlorine-resistant fabric, keeping your suit vibrant and comfortable swim after swim.'
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on the website, product descriptions, emails, social media, and any customer service interactions. This builds trust and a cohesive brand identity.
• •Be Authentic and Passionate: Let a genuine love for swimming shine through. Use active language, share inspiring stories (if applicable), and connect with the joy and discipline of the sport. Avoid overly technical jargon unless speaking to a highly specialized audience.

Social Perception

Product Quality and Authenticity, Price Competitiveness, Shopping Experience, Customer Service, Shipping and Delivery

Copy Examples

• •Homepage Banner: Dive Into Your Best Swim Yet. Explore our huge selection of goggles, swimwear, and training gear for every stroke, every swimmer. Shop Now & Make Waves!
• •Product Category (Competitive Swimwear): Engineered for Speed, Designed for Champions. Discover technical suits that cut through water and competition. Find your winning edge.
• •Email Newsletter Subject: Gear Up for Summer! New Arrivals + Exclusive Deals Inside. Email Body Snippet: Hello [Customer Name], Whether you're training for your next meet or planning a relaxing day by the pool, swim.is has everything you need. Check out our latest collection of high-performance swimwear and essential accessories. Plus, enjoy 15% off your next order with code SWIMNOW.
• •Social Media Post (Instagram - accompanying a lifestyle image of someone enjoying swimming): That feeling of gliding through the water? Unbeatable. We're here to make every swim your best. Tap the link in bio to find gear that moves with you. #swimIS #SwimmingLife #PoolReady #SwimGear
• •About Us Snippet: At swim.is, we believe in the power of a good swim. From your first splash to your thousandth lap, we're dedicated to providing reliable, quality gear to support your journey in the water. We're more than just a store; we're your partner in every stroke.