Brand Tone

passionate, friendly, and advocacy-driven

Brand Values

• •Advocacy & Education
• •Community
• •Love & Pride for Pitbulls
• •Quality & Comfort
• •Self-Expression

Best Practices

• •Develop a "Brand Voice Guide": Document key tonal attributes (e.g., passionate, friendly, advocate), approved vocabulary (e.g., "Pittie," "VIPP," "tribe"), and phrases to avoid. Share this with anyone creating content.
• •Always Center the "Why": Remind copywriters of the core mission – advocating for Pitbulls and building community. Every piece of copy should, in some way, connect back to this purpose.
• •Speak Directly to Your Audience: Use inclusive language that resonates with Pitbull owners (e.g., "fellow pitbull lover," "our community"). Acknowledge their experiences and passion.
• •Balance Passion with Positivity: While advocating against negative stereotypes, maintain an overall positive and uplifting tone. Focus on celebrating the breed and the community rather than solely dwelling on negativity.
• •Be Authentic and Relatable: Share genuine stories (if possible, user-generated content with permission) and use language that feels real and approachable, like a conversation between fellow enthusiasts. Avoid overly corporate or generic phrasing.

Social Perception

Propa Pit Designs is perceived positively by its target audience. Supporters of the Cause: Customers appreciate the brand's mission to advocate for Pitbulls and challenge negative stereotypes. Quality Apparel Provider: The brand is seen as offering good quality, comfortable clothing. Community Hub: Customers feel a sense of belonging and connection with other Pitbull lovers through the brand. Trustworthy: While some review sites note a limited number of reviews, the available feedback is positive, and the site is generally considered legitimate.

Copy Examples

• •Homepage Banner: "More Than Merch. It's a Movement. Wear your Pitbull pride, challenge stereotypes, and join a community that loves as hard as our dogs do. Welcome to Propa Pit Designs – where every Pittie is a VIPP!"
• •Product Description (for a "Don't Bully My Breed" Hoodie): "Tired of the misconceptions? So are we. Our 'Don't Bully My Breed' hoodie isn't just cozy – it's a statement. Made with ultra-soft fabric for ultimate comfort, it’s designed to spark conversations and spread the truth about our amazing companions. Stand tall, stay warm, and advocate for the breed we love. #PropaPitDesigns #AdvocateInStyle"
• •Social Media Post (Instagram/Facebook): "Look at this beautiful Pittie smile! 😍 We believe every Pitbull deserves to be seen for the loving, loyal soul they are. Our latest tee design celebrates just that! Tap to shop and let your gear do the talking. What’s your favorite thing about your Pittie? Share in the comments below! #PitbullLove #EndBSL #PropaPitCommunity"
• •Email Newsletter Subject Line: "🐾 Pawsitive Vibes & Powerful Statements Inside! 🐾 Email Body Snippet: Hey [Customer Name], at Propa Pit, we're more than just a store; we're a family of passionate Pitbull advocates. This week, we’re shining a light on [New Product/Story] and how you can help change perceptions, one awesome tee at a time! Join the tribe and let's show the world the true heart of a Pitbull."
• •About Us Page Snippet: "We started Propa Pit Designs with a simple mission: to give Pitbulls and their humans a voice. Sick of the unfair labels? We are too. That’s why we pour our hearts into creating designs that not only look good but *do* good – sparking conversations, promoting understanding, and celebrating the incredible bond we share with these special dogs. This is our way of fighting for our furry family members."