Brand Tone

Energetic, youthful, enthusiastic, colorful, and friendly.

Brand Values

• •Cruelty-Free
• •Creativity
• •Self-Expression
• •Inclusivity
• •Community

Best Practices

• •Use vibrant and descriptive language to showcase products.
• •Incorporate emojis to create an enthusiastic and engaging tone, especially on social media.
• •Highlight the 'Cruelty-Free' aspect in all communications.
• •Encourage user-generated content and collaborations with influencers to foster community.
• •Maintain a consistent visual aesthetic across all platforms, focusing on bold and colorful imagery.

Social Perception

Trendy, inclusive, cruelty-free, high-quality makeup brand that encourages self-expression and creativity.

Copy Examples

• •"Unleash your inner warrior with The Warrior Collection! Bold colors and unstoppable looks are just a brushstroke away. ✨ #BMBEAUTY #WarriorMakeup"
• •"Sweet Paradise is calling! 🌴 Our new eyeshadow palette is packed with dreamy shades that will transport you to makeup heaven. Cruelty-free and totally gorgeous! #SweetParadisePalette #CrueltyFreeBeauty"
• •"Obsessed with this customer look! 😍 @MakeupLover used our BMBEAUTY eyeliner to create this stunning cat eye. Tag us in your looks for a chance to be featured! #BMBEAUTY #CustomerLove"
• •"New arrivals are here! 🔥 Shop our latest collection of lipsticks for a pop of color that lasts all day. Cruelty-free and kiss-proof! 😉 #NewArrivals #LipstickLove"
• •"Get ready with us! Watch our latest YouTube tutorial for tips and tricks on how to create the perfect everyday look using BMBEAUTY products. Link in bio! #MakeupTutorial #BMBEAUTY"