Brand Tone

Aspirational & Celebratory, Descriptive & Informative, Trendy & Fashion-Forward

Brand Values

• •Empowerment
• •Individuality
• •Quality
• •Style & Radiance
• •Passion for Fashion
• •Accessibility

Best Practices

• •Anchor to Core Values: Always circle back to the brand's stated values: empowerment, individuality, quality, and radiance.
• •Balance Aspiration with Information: While the tone is aspirational, ensure product descriptions and essential information are clear, accurate, and provide the necessary details (fabric, fit, occasion) that customers need to make informed purchase decisions.
• •Showcase user-generated content to build community and reinforce the 'individuality' value.
• •Use descriptive language to showcase the details of the product.
• •Highlight the versatility of the clothing, emphasizing how it can be styled for different occasions, reinforcing its value.

Social Perception

Stylish & Attractive Apparel, Good for Occasion Wear, Value for Money (Often), Emerging Brand

Copy Examples

• •Empowering women to express themselves through fashion.
• •Celebrating unique styles and perspectives.
• •Driven by a passion for fashion.
• •Every woman deserves to feel confident, stylish, and radiant.
• •Crafting high-quality, effortlessly chic clothing.