Brand Tone

Sophisticated, artisanal, and customer-focused. Warm, trustworthy, and aspirational, with a focus on natural beauty and handcrafted quality.

Brand Values

• •Quality Craftsmanship
• •Uniqueness
• •Customer Satisfaction
• •Natural Beauty
• •Artisanal Skill

Best Practices

• •Showcase the artisanal nature of the products through detailed descriptions of the handcrafting process.
• •Use high-quality images and videos that highlight the beauty and uniqueness of the natural stone.
• •Maintain a consistent brand voice across all platforms, balancing sophistication with approachability.
• •Address any concerns or negative reviews promptly and professionally, demonstrating a commitment to customer satisfaction.
• •Leverage customer testimonials and positive reviews to build trust and credibility.

Social Perception

The brand wants to be perceived as a provider of high-quality, handcrafted, and unique natural stone home decor, with a strong emphasis on customer satisfaction and personalized service. Building trust and addressing skepticism about the standalone website is crucial.

Copy Examples

• •"Each of our marble sinks is 100% handmade, reflecting hours of dedication and artistry. The result? A unique masterpiece for your home."
• •"Discover the designs of your dreams at The Merci Design. We specialize in crafting bespoke natural stone creations, tailored to your individual style."
• •"Transform your space with our exquisite natural stone trays, perfect for adding a touch of elegance to any room. Each piece is carefully crafted to showcase the inherent beauty of the stone."
• •"We pride ourselves on providing exceptional customer service. From speedy replies to custom order assistance, we're here to help you create the perfect piece for your home."
• •"Experience the luxury of handcrafted quality with The Merci Design. Our marble sinks are not just functional; they are works of art that elevate your everyday life."