Brand Tone

Whimsical, Enchanting, Elegant, Refined, Gentle, Friendly, Nature-Inspired, Eco-Conscious, Artisanal, Passionate

Brand Values

• •Beauty & Aesthetics: A commitment to creating and curating visually appealing products that bring charm and elegance to everyday life.
• •Nature & Natural Living: Inspiration drawn from the natural world and the use of natural materials.
• •Eco-consciousness & Sustainability: A dedication to responsible sourcing, material recovery, and local purchasing.
• •Whimsy & Joy: Fostering a sense of delight, imagination, and lightheartedness through their products.
• •Quality & Craftsmanship: Offering thoughtfully designed and well-made items, with a nod to artisanal practices.
• •Authenticity & Sincerity: Communicating in a genuine and heartfelt way, sharing their story and passion.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's personality (whimsical, elegant, friendly, eco-conscious), preferred vocabulary (e.g., enchanting, kindred spirit, bespoke, cherished), words to avoid, and the overall feeling you want to evoke. This serves as a reference for all communications.
• •Immerse in the Aesthetic: Before writing, revisit the brand's visual identity – the product photography, color palette, and design elements. This helps align the written word with the visual atmosphere, ensuring a cohesive experience.
• •Prioritize Storytelling: Weave narratives into your copy. Whether it's the inspiration behind a product, the artisanal process, or the brand's journey, stories create an emotional connection and reinforce the whimsical, heartfelt nature of Florimel et Cie.
• •Speak to Your Ideal Customer: Understand who you are talking to – someone who appreciates beauty, nature, sustainability, and a touch of the magical. Use language that resonates with their values and aspirations, fostering a sense of community and shared sensibility.
• •Maintain Consistency Across All Channels: Whether it’s a product description, an Instagram caption, a customer service email, or a TikTok video, the core tone and values should shine through. Adapt the style slightly for the platform, but the essence of Florimel et Cie’s gentle, elegant, and whimsical voice should always be recognizable.

Social Perception

The brand is perceived as a purveyor of beautiful, unique, and thoughtfully made products with a charming and eco-conscious ethos. User-generated content and positive reviews on platforms like Etsy and their own site contribute to a perception of trustworthiness and quality.

Copy Examples

• •Instagram Post (New Notebook Collection): Let your thoughts blossom on pages as enchanting as a secret garden. 🌿✨ Our new collection of handcrafted notebooks has arrived, wrapped in whimsical designs inspired by forgotten lore and nature's gentle whispers. Which story will you write first? #FlorimelAndCie #JournalingMagic #VintageStationery #NatureInspired
• •Facebook Ad (Beeswax Wraps): Wrap your world in beauty and kindness. 🐝🌸 Our Florimel & Cie beeswax wraps, lovingly handmade in Quebec from recovered fabrics and pure Gaspésie beeswax, are a charmingly sustainable way to keep your food fresh. Embrace an eco-friendly touch in your kitchen. Shop now and join our journey to greener living! #EcoFriendlyHome #BeeswaxWraps #HandmadeWithLove #SustainableLiving #ShopLocalQuebec
• •Product Description (Floral Art Print): Invite the enduring elegance of a wildflower meadow into your cherished space. This delicate art print captures the fleeting beauty of nature's artistry, rendered in soft hues and intricate detail. A timeless piece to inspire moments of quiet contemplation and add a touch of refined whimsy to your walls. Printed on archival-quality, eco-friendly paper because beauty shouldn't cost the Earth.
• •Email Newsletter Subject Line (Seasonal Promotion): ✨ A Little Sprinkle of Florimel & Cie Magic For Your Autumn Days ✨ (Body Snippet): Dearest kindred spirit, as the leaves turn to gold and the air grows crisp, find warmth and wonder in our latest curated treasures. From cozy beeswax candles that flicker with the scent of honey to stationery that beckons your autumn musings, discover something special to make this season even more enchanting...
• •TikTok Video Caption (Packing an Order): Sending a little box of whimsy on its way! 💖✨ Each Florimel & Cie order is packed with love and a sprinkle of magic. Hope this brings so much joy! What are your favorite enchanting essentials? Let us know! 👇 #SmallBusiness #PackingOrders #StationeryLove #CottagecoreAesthetic #FlorimelMagic