Brand Tone

Aspirational, Inspirational, Creative & Artistic.

Brand Values

• •Individuality & Self-Expression
• •Cultural Appreciation
• •Comfort & Coziness
• •Quality & Curation
• •Joy & Celebration

Best Practices

• •Use descriptive language that evokes feelings of comfort, joy, and cultural appreciation.
• •Incorporate keywords related to international decor, seasonal celebrations, and unique style.
• •Maintain an aspirational and inspirational tone, encouraging customers to express their individuality.
• •Highlight the curated and high-quality nature of the product selection.
• •Ensure all copy reflects the brand's values of individuality, cultural appreciation, comfort, and quality.

Social Perception

Positive, focusing on enhancing unique style and celebrating global cultures through curated, high-quality home goods. A brand that promotes comfort, joy, and self-expression.

Copy Examples

• •Shop now and wrap yourself in comfort.
• •Enhance your unique style with us.
• •Find your next favorite piece today.
• •Discover our curated selection of international decor.
• •Celebrate global cultures and seasonal moments with House Harmoni.