Brand Tone

Artistic & Appreciative, Ethical & Conscious, Warm & Inviting, Elegant & Unique

Brand Values

• •Artisanal Craftsmanship
• •Sustainability
• •Fair Trade
• •Authenticity & Storytelling
• •Beauty & Unique Design
• •Woman-Owned Small Business Support

Best Practices

• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and convey the beauty, texture, and uniqueness of handcrafted items (e.g., luxurious comfort, vibrant hues, intricate patterns).
• •Avoid overly corporate or generic language.
• •Ensure Consistency Across All Channels: Whether it's the website, social media posts, email newsletters, or product descriptions, the tone and messaging should feel cohesive and instantly recognizable as Tevanaa.
• •Highlight the 'why' behind the brand: Focus on the artisans, the sustainability efforts, and the unique stories behind each product.
• •Welcome a piece of the 'magical garden' into your home.

Social Perception

Tevanaa is perceived as a source for unique, handcrafted home decor items with an ethical background, focusing on product quality and uniqueness.

Copy Examples

• •At Tevanaa, we believe your home should be a sanctuary, a 'magical garden'.
• •Discover handcrafted treasures from around the world, made with time-honored techniques.
• •Each Tevanaa piece tells a story of artistry, sustainability, and fair trade.
• •Bring the beauty of artisan-made home decor to your space with Tevanaa.
• •Tevanaa: Where craftsmanship meets conscience.