Brand Tone

Professional & Experienced, Reliable & Trustworthy, Comprehensive & Full-Service, Client-Focused & Tailored, Quality-Oriented

Brand Values

• •Experience & Expertise
• •Quality & Craftsmanship
• •Reliability & Dependability
• •Customer Satisfaction & Partnership
• •Comprehensiveness & Versatility
• •Creativity

Best Practices

• •Always Emphasize Experience and Reliability: Consistently weave in phrases that highlight their 20+ years in the industry and commitment to dependable service and quality. (e.g., "Leveraging two decades of expertise," "Your trusted partner for quality advertising").
• •Maintain a Professional and Respectful Tone: Address clients (primarily businesses) with a formal yet approachable tone. Avoid overly casual language or slang. Focus on solutions and benefits.
• •Highlight Comprehensive Capabilities: Regularly remind potential clients of the "full-service" nature and the advantage of their in-house production. Use terms like "all-in-one solution," "from A to Z," "complete advertising support."
• •Focus on Partnership and Customization: Stress the "individual approach" and "long-term relationship" aspects. Use language that shows they listen to client needs and tailor solutions accordingly. (e.g., "Solutions designed for you," "Working together towards your success").
• •Ensure Clarity and Directness: While being professional, the copy should be easy to understand, clearly outlining the services offered and their benefits. Avoid jargon where possible or explain it if necessary for a B2B audience.

Social Perception

As an Advertising Agency: Their perception is likely shaped by direct interactions with clients (B2B) and the professionalism of their website. They project an image of an established, traditional full-service agency. As "AD-Innovation" (Mirrors): This product line is presented with a modern, e-commerce approach. The language used ("elegant," "modern," "high-quality") aims to build a perception of a premium home décor brand.

Copy Examples

• •Headline: "Your Vision, Amplified. Over 20 Years of Crafting Advertising Success." Copy: "At AD REM, we combine decades of experience with cutting-edge production to bring your brand's message to life. From impactful print to engaging digital solutions, we're your dedicated partner in growth."
• •Headline: "More Than an Agency. Your Full-Service Advertising Production House." Copy: "Why juggle multiple suppliers? AD REM offers comprehensive advertising services, from creative design and promotional gadgets to in-house printing and website development. Streamlined, reliable, and tailored to you."
• •Headline: "Building Brands, Forging Partnerships. The AD REM Commitment." Copy: "We believe in more than just projects; we believe in long-term relationships. Our individual approach ensures your unique advertising needs are met with creativity, precision, and a focus on achieving your business goals."
• •Headline: "Quality You Can See, Reliability You Can Trust." Copy: "With our own production facilities and a meticulous eye for detail, AD REM delivers advertising materials that speak volumes about your brand. Experience the difference that in-house control and expert craftsmanship make."
• •Headline: "From Concept to Campaign: Comprehensive Advertising Solutions in Jelenia Góra." Copy: "AD REM is your local expert for a global reach. We provide a complete suite of advertising services, including innovative promotional products, professional printing, and effective online strategies, all designed to elevate your brand."