Brand Tone

Welcoming, non-judgmental, authentic, playful and relatable (depending on the platform)

Brand Values

• •Authenticity: Encouraging individuals to embrace and express their true selves.
• •Self-Discovery & Growth: Providing tools and inspiration for personal development and understanding.
• •Mindfulness & Inner Peace: Promoting practices that lead to a calmer, more centered state of being.
• •Creativity & Self-Expression: Fostering creative outlets as a means of exploration and healing.
• •Empowerment: Helping individuals break free from societal pressures and find their inner strength.
• •Joy: Aiming to spark joy in customers' lives through their products and content.
• •Bold Inspiration: Believing that inspiration for creativity is found in everyday moments.
• •Uniqueness: Valuing individual perspectives and ideas.

Best Practices

• •Tell Authentic Stories: Share relatable narratives, whether it's the founder's journey, customer testimonials (with permission), or metaphorical stories that resonate with the brand's values of self-discovery and authenticity.
• •Maintain Consistency Across Platforms, While Adapting to Nuances: While the core tone should remain consistent, allow for slight adjustments based on the platform's nature (e.g., slightly more informal and energetic on TikTok, more reflective on Instagram or a blog).
• •Focus on potential, growth, and joy.
• •Use inclusive and welcoming language to create a safe space for self-expression.
• •Incorporate visual elements that reflect creativity, mindfulness, and personal growth.

Social Perception

The brand's mission to help people break free from societal pressures and express their true selves is likely to resonate well with an audience looking for authenticity and meaning. The emphasis on joy and playfulness can also create a positive and inviting perception.

Copy Examples

• •💖 #InnerChild #CreativeJournaling #MindfulMoments #BeYou #InnerCreatives
• •#PersonalGrowth #MindfulnessJourney #CreativeExpression #InnerCreatives #JournalPrompts
• •Let's explore within, together.
• •Embrace your true self and let your inner light shine.
• •Find joy in the small moments and nurture your creativity.