Brand Tone

Passionate, Adventurous & Freedom-Loving, Stylish & Expressive, Community-Oriented

Brand Values

• •Passion for Motorcycling
• •Quality
• •Originality & Self-Expression
• •Adventure & Freedom
• •Community

Best Practices

• •Weave brand concepts naturally into product descriptions, social media captions, and website content.
• •Share the brand's origin story as a good starting point for engagement.
• •Ask questions to foster interaction and make followers feel part of the 'Riding Town family'.
• •Maintain a French connection (subtly if targeting wider, overtly if focusing locally) to add authenticity.
• •Focus on good customer service, product quality, and unique experiences, drawing inspiration from general customer reviews.

Social Perception

A French brand that inspires customers to live their passion fully and affirm their unique style; an emblem of the love for the moto, of adventure, of freedom, and of personal expression.

Copy Examples

• •"Shop Riding Town."
• •"Experience the Riding Town difference – where quality meets the open road."
• •"Join the community."
• •"Express your unique style with our original motorcycle clothing."
• •"Inspired by a passion for motorcycles and the open road."