Brand Tone

Casual, emotional, and personalized. Uses direct appeals to emotion.

Brand Values

• •Customer Happiness
• •Uniqueness & Self-Expression
• •Personal Connection
• •Quality and Affordability
• •Trust

Best Practices

• •Focus on 'You' and 'Your Story': Center the copy around the customer, their feelings, relationships, and desire for unique expression.
• •Acknowledge issues and state how they are resolved, aligning with the promise: 'If you ever have problems with your order, we'll do everything we can to make it right.'
• •Ensure Consistency Across All Channels: Maintain the website tone (product descriptions, About Us page) across all platforms.
• •Visually Appeal: Use high-quality images and videos of personalized products to showcase their uniqueness and quality.
• •Incorporate User-Generated Content: Share positive customer reviews and images of customers with their personalized items to build trust and authenticity.

Social Perception

A brand that values customer happiness, uniqueness, and personal connection. Aims to be perceived as trustworthy, but needs to address negative feedback regarding order fulfillment.

Copy Examples

• •Celebrate your furry friend with a custom portrait!
• •Keep their favorite moments alive with a personalized mug.
• •Create a wonderful gift that was created just for you and them.
• •We aim to treat you like family.
• •Design a doormat that shows off your unique family!