Brand Tone

Friendly, informative, positive, and trustworthy

Brand Values

• •Natural Solutions
• •Effectiveness and Quality
• •Customer Well-being
• •Transparency
• •Health-conscious

Best Practices

• •Use a friendly and accessible tone, reflecting the gummy bear format.
• •Emphasize natural ingredients and third-party testing to build trust.
• •Incorporate the slogan 'Sleep Better, Live Better' to reinforce the core message.
• •Address customer concerns with empathy and offer support, as seen in review responses.
• •Highlight the benefits of falling asleep faster, deeper sleep, and waking up refreshed.

Social Perception

A trusted and effective natural sleep aid that is enjoyable to consume and improves overall well-being.

Copy Examples

• •Sov Bedre, Lev Bedre (Sleep Better, Live Better)
• •Norges diggeste og mest effektive kosttilskudd for bedre søvnkvalitet (Probably Norway's tastiest and most effective dietary supplement for better sleep quality)
• •Opplev den dype søvnen (Experience deep sleep)
• •God søvn gir deg superkrefter (Good sleep gives you superpowers)
• •Testet av tredjepart (Third-party tested)