Brand Tone

Aspirational, Elegant, Feminine, Confident, Passionate, Inspired, Conscious

Brand Values

• •Quality
• •Individuality & Confidence
• •Elegance & Style
• •Sustainability
• •Customer Connection

Best Practices

• •Develop a Brand Voice & Tone Guide: Document the brand's personality traits (e.g., aspirational, elegant, conscious, passionate) and define the corresponding tone for different communication channels (website, emails, potential future social media). Include "dos and don'ts" and specific vocabulary.
• •Focus on "You" (The Customer) and Benefits: Frame copy around how the products and the brand's values benefit the customer, making them feel understood and catered to (e.g., "empowering your unique style," "feel confident").
• •Weave in Core Values Naturally: Subtly integrate key brand values like quality, sustainability, and elegance into product descriptions and storytelling rather than just stating them bluntly. For example, mention sustainable materials or the craftsmanship that leads to quality.
• •Maintain Consistency Across All Touchpoints: Ensure that the tone used on the website, in email communications, product packaging (if applicable), and any future marketing materials is harmonious and consistently reflects the defined brand personality.
• •Review and Refine Regularly: Periodically review all customer-facing copy to ensure it still aligns with the brand's evolving identity and resonates with the target audience. Gather any available customer feedback to inform adjustments.

Social Perception

Provider of stylish, high-quality, European-inspired fashion for individuals who appreciate elegance, aspire to a certain lifestyle, and are increasingly conscious of sustainability. Aims to evoke a sense of wanderlust, timeless European chic, and memorable experiences.

Copy Examples

• •ARRIVEDERCI: Embrace sustainable elegance. Discover timeless pieces inspired by the art of Italian living.
• •The Amalfi Dress: Whisper-soft, sustainably sourced linen meets a silhouette that dances with every sea breeze. Feel the essence of la dolce vita, consciously crafted for your unforgettable moments.
• •At ARRIVEDERCI, fashion is our heartbeat, and sustainability is our soul. We meticulously curate collections that empower your unique style, blending street-chic with timeless elegance, all while honoring our commitment to the planet. Join our family.
• •Steal the Italian Summer 🇮🇹 | The New ARRIVEDERCI Collection Has Arrived
• •Sun-drenched days and starlit nights await. Our Portofino Mini Skirt, crafted with passion and sustainable materials, is your passport to effortless European chic. #ArrivederciStyle #SustainableFashion #ItalianSummer