Brand Tone

friendly, accessible, and focused on connection and memories

Brand Values

• •Connection: Facilitating connections between family and friends, regardless of distance.
• •Simplicity/Ease of Use: Offering a product that is easy to set up and use for people of all ages and technical abilities.
• •Joy and Shared Memories: Enabling the display and enjoyment of cherished photos and videos, bringing happiness to users.
• •Quality: Providing a good quality product with a clear display.
• •Customer Support: Offering assistance to customers with queries or issues.

Best Practices

• •Focus on Emotion: Use language that evokes feelings of connection, joy, nostalgia, and love.
• •Keep it Simple and Clear: Avoid jargon or overly technical descriptions. Emphasize ease of use.
• •Highlight Benefits, Not Just Features: Explain how the product improves lives and relationships, rather than just listing its technical specifications.
• •Use Relatable Scenarios: Paint pictures of how families and friends use the frame to stay connected (e.g., grandparents seeing new baby photos, sharing travel adventures).
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Be warm, inviting, and supportive.

Social Perception

Customers generally perceive Linked Frame positively, often highlighting the ease of use and the joy it brings, especially to elderly family members or those living far apart. The frames are often purchased as gifts. Users appreciate the ability for multiple family members and friends to connect and send photos to the frame. The quality of the photo display is also a frequently mentioned positive aspect. Some reviews indicate the product is seen as a way to feel closer to loved ones.

Copy Examples

• •Bridge the miles, share the smiles. With Linked Frame, your favorite faces are always just a glance away. Effortlessly send photos from your phone to their frame, anywhere in the world.
• •Grandma's new favorite way to see the grandkids. Linked Frame: So easy to set up, even easier to love. Start sharing precious moments today!
• •Relive your best memories, together. Linked Frame brings your photos and videos to life, creating a beautiful, ever-changing display of joy in your home.
• •Tired of photos stuck on your phone? Free your memories with Linked Frame. The simple, beautiful way to keep your loved ones close, no matter where life takes them.
• •The perfect gift that keeps on giving. With Linked Frame, every new photo is a fresh wave of happiness. Connect, share, and cherish every moment.