Brand Tone

Heartfelt & Emotional, Humorous, Authentic & Realistic, Approachable & Community-Focused, Warm & Welcoming

Brand Values

• •Authenticity: Portraying realistic characters, relationships, and emotions, including their flaws and struggles.
• •Emotional Connection: Creating stories that deeply resonate with readers and evoke strong emotional responses.
• •Inclusivity & Representation: Focusing on MM romance and creating diverse characters within that sphere, often tackling important themes relevant to the LGBTQ+ community.
• •Storytelling Craftsmanship: Dedication to writing character-driven narratives with a balance of humor, angst, and heart.
• •New Zealand Identity: Showcasing and celebrating New Zealand as a primary setting for her stories.
• •Resilience & Hope: Many stories involve characters overcoming adversity, finding love, and building new dreams, offering a sense of hope.

Best Practices

• •Always Circle Back to "Heart, Humour, & Keepin' It Real": Before publishing any copy, ask if it reflects these core elements. Does it feel genuine? Is there an appropriate touch of warmth or potential for a smile, even when dealing with serious themes? Does it avoid overly saccharine or clichéd romance tropes in favor of something more grounded?
• •Embrace Vulnerability and Authenticity: Don't shy away from showcasing the "angst" or the "reality" aspects. Copy can acknowledge that relationships are complex and characters are imperfect. This builds trust and resonates with readers who appreciate realistic portrayals.
• •Infuse New Zealand Flavour (Where Appropriate): Subtly weave in the unique charm and setting of New Zealand in descriptions. This reinforces a unique selling point of her brand.
• •Prioritize Connection over Hard Selling: While the goal is to sell books, the copy should feel like an invitation to join a community and experience a story, rather than a purely transactional message. Use language that fosters connection and shared emotion.
• •Be Consistent Across All Platforms, Yet Adapt to the Medium: While the core tone remains the same, the expression might vary slightly. TikTok and Instagram might lean more into visual storytelling and concise, engaging captions with relevant hashtags, while newsletters and website copy can offer more depth and narrative. The underlying voice, however, should always be recognizably Jay Hogan's.

Social Perception

A Talented and "Must-Read" Author, Skilled at Character Development, An Evocative Writer, A Provider of Emotional and Engaging Reads, Authentic Voice in MM Romance, Award-Winning

Copy Examples

• •For a new book release (Heartfelt, Authentic): Lose yourself in the heart of New Zealand with Jay Hogan's latest. Get ready for real emotions, flawed characters you'll root for, and a love story that will stay with you long after the last page. Because love isn't always easy, but it's always worth it. #MMRomance #HeartfeltReads #NZAuthor
• •Social media post (Humorous, Engaging): My characters are currently giving me the silent treatment until I write in more coffee scenes. ☕️ What little quirks do your favorite book characters have? Share below! P.S. New story brewing soon! 😉 #AuthorLife #CharacterDriven #FunnyRomance #JayHogan
• •Newsletter call to action (Approachable, Community-Focused): Want the inside scoop? Join Hogan's Hangout & my newsletter for exclusive sneak peeks, bonus content, and a direct line to my latest Kiwi-set love stories. Let's share the journey of heart, humour, and keepin' it real, together! [Link] #JayHoganAuthor #MMBookCommunity #NZRomance
• •Ad copy for a series (Emotional, Evocative): Journey to Painted Bay, where breathtaking landscapes meet even more breathtaking love stories. Jay Hogan masterfully blends angst and hope, crafting tales that will make your heart ache and soar. Discover the series readers are calling 'unforgettable.' [Series Link] #PaintedBaySeries #EmotionalRollercoaster #MMReads
• •TikTok video concept (Authentic, Thematic): Video shows snippets of cozy NZ scenery, a character looking thoughtful, then a couple sharing a tender moment. Text overlay: Finding love when you least expect it. Dealing with real life, real struggles, and real passion. That's the heart of my stories. ❤️ #JayHoganAuthor #HurtComfort #MMRomanceBooks #NZStories #BookTok