Brand Tone

Professional and Expert, Direct and No-Nonsense, Supportive and Empowering, Confident, Relatable

Brand Values

• •Strategy-First
• •Results-Oriented
• •Expertise and Experience
• •Accountability
• •Effective Communication
• •Client-Focused

Best Practices

• •Always Lead with Strategy: Emphasize the "why" behind any marketing action. Ensure copy reflects a thoughtful, planned approach rather than reactive tactics.
• •Be Direct and Results-Focused: Use clear, unambiguous language. Focus on the tangible benefits and outcomes clients can expect (e.g., "grow your following, reach and engagement," "delivers on the goals").
• •Speak as the Expert, Supportively: Share knowledge confidently, but always with the aim of helping and empowering your agency clients. Avoid overly technical jargon unless clearly explained.
• •Maintain Consistency Across Channels: Whether it's website copy, a social media update, or an email, the core tone (professional, direct, supportive) should be recognizable.
• •Infuse Personality Where Appropriate (especially social media): While maintaining professionalism, don't be afraid to be relatable and engaging, particularly on platforms like Instagram. Use questions, share insights, and foster a sense of community.

Social Perception

Credibility and Trustworthiness, Competence, Modern and Approachable

Copy Examples

• •Headline: Stop "Random Acts of Marketing." Start Seeing Real Growth. Body: Tired of marketing efforts that don't move the needle? We build strategy-first marketing & PR roadmaps for agencies, ensuring every action drives you towards your core business objectives. Let's get your agency the focused results it deserves.
• •Social Media Post (Image: A clear, concise graph showing growth): Caption: Data-driven PR isn't a buzzword, it's our promise. We put your agency in front of the right audiences to tell your story effectively and fuel your growth. Ready for coverage that counts? #AgencyPR #MarketingStrategy #GetDownToBusiness
• •Email Subject: Is Your Agency's Marketing an Afterthought? Body: You're busy delivering for your clients, but who's marketing your agency? Imagine your marketing, handled by experts who live and breathe agency growth. We offer marketing management that frees you up to do what you do best. Let's talk strategy.
• •Website Banner Text: Your Agency Deserves a Spotlight. We Make Sure It Shines. Sub-text: Expert PR and Marketing strategies designed to elevate your agency's profile and attract your ideal clients.
• •LinkedIn Post (from Ingrida or Agency Page): Many agencies excel at client work but neglect their own brand's narrative. A consistent, strategic PR approach isn't a luxury; it's essential for sustainable growth and attracting top-tier talent. We help agencies build that vital PR foundation. #AgencyGrowth #B2BMarketing #ThoughtLeadership