Brand Tone

Playful, dreamy, and trend-focused, emphasizing aesthetics and creating a unique atmosphere.

Brand Values

• •Aesthetics
• •Creativity
• •Atmosphere
• •Customer Satisfaction
• •Trendiness

Best Practices

• •Focus on the 'dream' or 'escape' your products offer.
• •Maintain consistency across all touchpoints.
• •Highlight the feelings and atmospheric benefits your products bring to the customer.
• •Use playful and trend-focused language, especially on platforms like TikTok.
• •Clearly distinguish your Shopify store from other businesses with similar names.

Social Perception

Appreciated by a younger demographic that values visually appealing and trend-worthy items, with a focus on customer service and satisfaction. Important to differentiate from other similarly named businesses.

Copy Examples

• •Create your peaceful escape with our dreamy designs.
• •Drift into a world of wonder with our latest collection.
• •Transform your space into an aesthetic paradise.
• •Unleash your creativity and design your dream home.
• •Elevate your ambiance with our unique and trendy decor.