Brand Tone

Professional, Trustworthy & Reliable, Helpful & Informative, Approachable & Customer-Focused, Modern & Clean

Brand Values

• •Quality Workmanship
• •Customer Satisfaction
• •Safety
• •Reliability & Punctuality
• •Professionalism
• •Local Expertise

Best Practices

• •Always Prioritize Safety and Reliability: Electrical work is serious. Your copy should consistently reassure clients that you are qualified, adhere to safety standards, and provide dependable solutions.
• •Speak Directly to Local Needs: Use location-specific language (e.g., "Eltham homeowners," "servicing the Doncaster area") to reinforce your community connection. Mentioning local landmarks or common housing styles (if relevant to electrical needs) can also build rapport.
• •Focus on Benefits, Not Just Features: Instead of just saying "We install LED lights," explain the benefit: "Upgrade to LED lighting and enjoy lower energy bills and brighter, more inviting spaces."
• •Maintain Professionalism in Every Interaction: From website copy to email responses and social media comments, ensure language is grammatically correct, clear, and courteous. Avoid overly casual slang or jargon that clients may not understand.
• •Showcase Expertise Through Clarity: Explain potentially complex electrical services in a way that is easy for the average homeowner to understand. This builds trust and positions you as a knowledgeable expert who is also accessible. Use visuals (like those on their Instagram) to complement clear descriptions.

Social Perception

Competent & Skilled, Reliable & Professional, Trustworthy, Good Communicators, Fair Pricing

Copy Examples

• •Headline (Website/Social Media Ad): Safe. Sound. Switched On. Your Trusted Eltham Electricians for Modern Home Solutions. Get Your Free Quote Today!
• •Social Media Post (Showcasing a Project): Another seamless EV charger installation in Doncaster! 🚗⚡️ We're helping more local families power their future, safely and efficiently. Thinking of making the switch? DM us your questions! #DialledElectrics #EVCharging #MelbourneElectrician #FutureReady
• •Website Service Page (Switchboard Upgrades): Is your home's switchboard keeping up? Outdated switchboards can be a safety risk. Dialled Electrics provides professional switchboard upgrades in Eltham and surrounding areas, ensuring your home is protected and your power supply is reliable. Contact us for a safety assessment.
• •Google Ad (Search): Local Eltham Electrician | Dialled Electrics | Licensed & Insured | Switchboards, Lighting, EV Chargers. Reliable Service. Get A Quote!
• •Email Newsletter Snippet (Targeting Past Clients): Keeping your home bright and safe is our priority at Dialled Electrics. As the seasons change, it's a great time to consider an LED lighting upgrade for improved energy efficiency and ambiance, or ensure your smoke alarms are in perfect working order. Reach out for a friendly consultation!