Brand Tone

Traditional, Quality-focused, and Proud. Reliable and Evolving.

Brand Values

• •Tradition
• •Quality
• •Innovation
• •Customer Satisfaction/Adaptability
• •Sustainability

Best Practices

• •Emphasize Heritage: Consistently weave in the brand's long-standing tradition and family origins in storytelling.
• •Highlight Quality Ingredients and Processes: Use descriptive language that speaks to the superior raw materials (e.g., "acorn-fed Iberian pigs") and the care taken in the artisanal production methods.
• •Maintain a Confident and Expert Voice: The tone should reflect a deep knowledge and pride in their products and the Spanish culinary tradition they represent.
• •Balance Tradition with Modern Relevance: When discussing innovations (like new packaging or product formats), frame them as an evolution that enhances the traditional quality, rather than a departure from it.
• •Use Authentic Spanish Terminology (where appropriate): Incorporate terms like "Jamón Ibérico," "dehesa," "chorizo," "lomo" to reinforce authenticity, ensuring they are understandable or briefly explained to a wider audience if necessary.

Social Perception

España e Hijos is generally perceived as a reputable and established producer of high-quality Spanish hams and cured meats. They are seen as a company that balances tradition with necessary modernization. Their participation in prestigious food fairs and their export reach contribute to a perception of a serious and successful business in the food sector. They have also gained recognition for achievements like Guinness World Records related to ham.

Copy Examples

• •España e Hijos: Generations of Crafting Spain's Finest Hams. Since 1986, our family has been dedicated to the art of Spanish charcuterie. Taste the tradition, savor the quality.
• •The Soul of Spain, Cured to Perfection. From the dehesa to your table, our Iberian hams are a testament to nature's bounty and time-honored techniques. Experience the authentic flavor.
• •More Than Ham, It's a Heritage. Each slice of España e Hijos ham carries the legacy of our land and the passion of our artisans. Discover the difference quality makes.
• •Innovation Meets Tradition: The Future of Flavor. We honor our roots while embracing the future. Try our new Ecopack range – same exceptional taste, now in sustainable packaging.
• •Trusted by Chefs, Loved by Families. For decades, España e Hijos has been the choice for those who seek authentic Spanish flavor and uncompromising quality. Bring home the best.