Brand Tone

Promotional and Urgent, Value-Oriented and Economical, Direct and Informative, Approachable and Helpful, Enthusiastic

Brand Values

• •Accessibility/Affordability
• •Customer Convenience
• •Value for Money
• •Responsiveness
• •Wide Selection (Implied)

Best Practices

• •Always Emphasize Value: Ensure that every piece of copy, whether on social media, the website, or ads, highlights the benefit of discounts, free shipping, or quality for the price.
• •Maintain a Direct and Clear Call to Action: Tell the audience exactly what you want them to do (e.g., "Comment 'Eu Quero'", "Shop Now", "Link in Bio"). Make it easy for them to take the next step.
• •Use an Enthusiastic and Approachable Language: Incorporate positive, energetic words and emojis (where appropriate for the platform) to create excitement. Ensure customer service interactions are friendly and helpful.
• •Be Consistent Across Platforms: While the format may change (e.g., video for TikTok, image carousels for Instagram), the core messaging about discounts, quality, and free shipping should remain consistent.
• •Listen and Adapt to Audience Feedback: Pay attention to comments and messages. The "humanized support" mentioned should be genuine. Use feedback to refine how offers are presented and what language resonates best with the target audience in Brazil.

Social Perception

Deal Seekers' Destination, Engaging and Responsive (on TikTok), Trust (Moderately Established through Social Proof), Focused on the Brazilian Market

Copy Examples

• •🔥 Hot Deal Alert! 🔥 Get your [Product Name] with 50% OFF + FREE Shipping! Comment 'YES!' below and we'll send you the exclusive link!
• •Tired of overpaying? 🤔 At Mile Dois Descontos, we bring you top-quality gadgets, home essentials, and more, all with amazing discounts AND free shipping anywhere in Brazil! ✨ Tap the link in our bio to discover today's best offers!
• •Stop scrolling! 🛑 You NEED to see this incredible [Product Type]! Not only is it super high-quality, but you can grab it now with a massive discount and FREE delivery. 🚚 Want the link? Just type 'LINK' in the comments! Our team is ready to help if you have any questions!
• •✨ Your Search for Amazing Deals Ends Here! ✨ Mile Dois Descontos offers unbeatable prices on products you'll love. Plus, enjoy FREE shipping on all orders! Click 'Shop Now' to explore our huge selection and start saving today. Got questions? Message us anytime!
• •Psst... Your Next Favorite [Product Category] is Here (With a Sweet Discount!) - Hey [Customer Name], at Mile Dois Descontos, we believe you deserve the best without breaking the bank. That's why we've handpicked amazing deals on [Product Category], complete with our famous FREE shipping. Click here to save big: [Link]