Brand Tone

Calm, Inspiring, Elegant, Handcrafted, Authentic, Natural & Conscious

Brand Values

• •Well-being & Mindfulness
• •Quality & Craftsmanship
• •Sustainability & Eco-consciousness
• •Community & Social Responsibility
• •Authenticity & Connection

Best Practices

• •Develop a Brand Voice Guide: Document key tone attributes (e.g., Calm, Inspiring, Elegant, Authentic, Conscious), preferred vocabulary (e.g., "sanctuary," "ritual," "handcrafted," "natural," "illuminate," "purpose"), and phrases to avoid.
• •Prioritize Storytelling: Weave the brand's origin, the founder's passion, the craftsmanship process, and the social mission into product descriptions, social media posts, and "About Us" sections to reinforce authenticity and purpose.
• •Focus on Sensory Language and Benefits: Use evocative words that describe the scents (e.g., "fresh, citrusy brightness of bergamot," "soft floral warmth of French lavender") and clearly articulate how the products enhance well-being (e.g., "ease stress, uplift your mood, and promote relaxation").
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetic on the website and social media. Calm, elegant visuals should be paired with copy that reflects these qualities.
• •Emphasize the "Why": Consistently connect the products back to the core values – well-being, quality, sustainability, and social impact. Remind customers that their purchase contributes to a larger purpose.

Social Perception

Esha's Light aims to be perceived as a high-quality, ethical, and soulful home fragrance brand. Customers are likely drawn to the natural ingredients, the handmade aspect, the calming and luxurious experience offered by the scents, and the brand's charitable dimension. The focus on "peaceful rituals" and "self-care" suggests an appeal to individuals seeking to create serene and mindful environments. The social mission is a significant differentiator and likely resonates positively with consumers who value purpose-driven brands.

Copy Examples

• •Instagram Post: "Illuminate your sanctuary. ✨ Our hand-poured soy candles are more than just fragrance; they're an invitation to pause, breathe, and reconnect. Discover the art of peaceful moments with Esha's Light. #EshasLight #HandmadeCandles #Sanctuary #MindfulLiving #NaturalScents"
• •Product Description (for "Delicate Harmony"): "Drift into serenity with Delicate Harmony. This gentle fusion of bergamot, soothing lavender, and soft geranium is hand-poured with 100% natural soy wax to transform your space into a haven of calm. Light it to unwind, reflect, and restore your inner balance. #CalmingBlend #SelfCareRitual #SoyCandle #LuxuryFragrance"
• •Email Newsletter Snippet: "At Esha's Light, we believe in the power of scent to shape your world and uplift your spirit. Each candle is crafted with love and purpose, using only the finest natural ingredients. And with every flicker, you’re not just illuminating your home, but also helping to spark opportunity through our partnership with The LIFE Foundation. Explore our new arrivals and find a scent that speaks to your soul."
• •TikTok Video Caption: "From our hands to your home. 🌿 Watch the journey of our [Candle Name] candle, blended with natural essential oils to bring tranquility and a touch of luxury to your everyday. What scents make you feel at peace? #EshasLight #HandmadeLuxury #CandleMaking #BehindTheScenes #HomeFragrance #SupportSmallBusiness"
• •Website Banner: "Esha's Light: Crafting Natural Scents to Illuminate Your Space and Support a Brighter Future. Hand-poured with purpose."