Brand Tone

Sophisticated & Artistic, Eclectic & Bohemian, Exclusive & Discerning, Evocative & Romantic, Confident & Rebellious (subtly)

Brand Values

• •Individuality & Self-Expression: Offering unique pieces that allow wearers to stand out.
• •Craftsmanship & Quality: Focus on fine materials, intricate patterns, and ornate embroideries.
• •Artistic Inspiration: Drawing from vintage, art, and global cultures.
• •Timelessness (with a vintage nod): Creating pieces that are contemporary yet rooted in historical aesthetics, particularly the 1970s.
• •Luxury & Exclusivity: Positioned as a high-end label with limited availability.

Best Practices

• •Embrace Evocative Language: Use rich, descriptive adjectives and sensory details that paint a picture and appeal to emotion rather than just function (e.g., "faded gilt frescoes & distressed plasterwork," "dream like quality of romantic wild flower gardens").
• •Highlight Uniqueness and Scarcity: Consistently mention limited editions, artisanal craftsmanship, and unique inspirations to reinforce exclusivity.
• •Maintain an Artistic & Cultured Voice: Reference art, history (especially the 1970s bohemian spirit), and global influences. Avoid overly casual slang or generic marketing phrases. The tone is sophisticated but with a hint of romantic rebellion.
• •Focus on the "Why" not just the "What": Explain the inspiration and the feeling the garments are meant to evoke (e.g., "ideal for imbuing hedonistic ensembles with an intriguing laissez-faire mood").
• •Visual-Verbal Cohesion: Ensure the copy on all platforms (website, social media, product descriptions) aligns with the highly curated, artistic, and vintage-inspired visual identity of the brand. The words should feel like a natural extension of the images.

Social Perception

Niche Luxury, Artistically Inclined, Connoisseur Appeal, Internationally Aware. Customers likely value the brand's commitment to unique designs and luxurious, often silk, garments with intricate details.

Copy Examples

• •Drape yourself in the poetry of the past. Our [Product Name] shirt, spun from the finest silk, features a [Specific Detail, e.g., rediscovered archival print/hand-drawn motif] that whispers tales of forgotten ateliers and sun-drenched escapades. For the soul that seeks more than just fabric.
• •Introducing 'Ephemeral Dreams' – a curated collection where 70s bohemia dances with modern artistry. Discover fluid silhouettes, painterly prints, and the quiet rebellion of exquisite craftsmanship. This is not just clothing; it's an heirloom for your journey.
• •At 73 London, we unearth beauty in the overlooked – a faded fresco, an antique textile, the rebellious spirit of an era. Each piece is an ode to the art of dressing, designed for a life less ordinary. #73London #ArtisanalLuxury #VintageReimagined
• •Explore the Extraordinary. Unveil limited edition pieces that resonate with your unique narrative. Shop the latest arrivals.
• •An Invitation: Discover the Decadence of [New Collection Name/Featured Product] or For the Collector of Rare Beauty: New Arrivals from 73 London.