Brand Tone

transactional and informative, but with attempts at being aspirational and empowering

Brand Values

• •Variety/Wide Selection
• •Customer Empowerment/Self-Expression
• •Customer Service
• •Convenience
• •Affordability

Best Practices

• •Define Your Core Audience & Tone First: Before writing, clearly identify who you're talking to and decide on a primary tone (e.g., helpful, friendly, aspirational, direct). While Shoppbaba has a very broad catalog, a unifying tone of being a 'helpful and comprehensive supplier' could work.
• •Create a Simple Style Guide: Document key phrases, words to use/avoid, and the general feeling your copy should evoke. For Shoppbaba, this might include emphasizing variety, value, and customer satisfaction.
• •Be Consistent Across All Channels: Whether it's product descriptions, email newsletters, or social media (even if the TikTok is niche, any store-focused communication should align), the core brand voice should be recognizable. The current discrepancy between the website and the TikTok channel's focus should be addressed if a unified brand is desired.
• •Focus on 'You' (The Customer): Frame benefits and features around how they help or appeal to the customer. Instead of just 'We sell X,' try 'You'll love X because...'
• •Read Aloud and Revise: Before publishing, read your copy aloud. Does it sound natural? Does it match the intended tone? Is it clear and easy to understand? This helps catch awkward phrasing or tonal inconsistencies.

Social Perception

aims to be perceived as a comprehensive, reliable, and customer-friendly online store

Copy Examples

• •Shoppbaba: Your finds, your style, your price! From home essentials to the latest trends, discover something new today. Quality, variety, and smiles delivered.
• •Make your house a home with Shoppbaba. Explore our curated collection of cozy comforts and practical solutions, all designed to make your everyday a little brighter.
• •Unlock Savings at Shoppbaba! Great Deals on Everything You Need (and Want!).
• •At Shoppbaba, we believe shopping should be easy and exciting. We're dedicated to bringing you a diverse selection of quality products, from everyday essentials to unique finds, all backed by friendly support and hassle-free shopping.
• •What's on your Shoppbaba wishlist this week? 🤔 With new arrivals in home, tech, fashion, and more, you're sure to find your next favorite thing! #ShopOnline #GreatDeals #VarietyStore