Brand Tone

Friendly and Approachable, Trendy and Fashion-Forward, Enthusiastic and Passionate, Helpful and Customer-Oriented

Brand Values

• •Passion for Fashion
• •Trend Awareness
• •Customer Satisfaction
• •Fair Pricing
• •Accessibility
• •Personal Touch

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's personality, tone words (e.g., friendly, inspiring, chic, playful), do's and don'ts for language, and examples. This should be shared with anyone creating content. For Tara Style, this would emphasize approachable, fashion-forward, and positive language, primarily in German.
• •Know Your Audience: Understand who you're talking to (demographics, interests, language nuances). For Tara Style, this means recognizing their German-speaking, fashion-conscious customer base that appreciates trendy yet accessible styles.
• •Use Consistent Language and Terminology: Whether it's product descriptions, social media updates, or customer service interactions, the language should feel familiar and aligned. For example, consistently using "Neuheiten" for new arrivals or specific endearing terms if part of the brand voice.
• •Reflect Brand Values in Messaging: Ensure the copy subtly (or overtly, where appropriate) communicates what the brand stands for – passion for fashion, customer happiness, and trendiness, as identified for Tara Style.
• •Review and Adapt: Regularly review written content across all platforms to ensure it aligns with the desired tone. Be open to adapting the tone slightly as the brand evolves or in response to audience feedback, but always maintain the core identity. For example, while the primary tone is friendly, it can become slightly more urgent for sale announcements.

Social Perception

Positive: Customers generally seem pleased with the products, commenting on the attractiveness of the clothing and the styles offered. Local and Trusted (within its sphere): The ".ch" domain and German language communication indicate a focus on the Swiss market (or German-speaking regions). The long-standing Facebook page (since 2013) and the founder's story contribute to a sense of established presence. Fashionable and Current: Users perceive Tara Style as a place to find up-to-date fashion items. Engaged Community: There's active interaction on social media, with customers asking questions and expressing interest.

Copy Examples

• •Instagram Post (New Arrival): "Hello Sunshine! ☀️ Step into the new season with our latest obsession: the 'Serena' floral maxi dress. Effortlessly chic and oh-so-comfy. Get yours before it’s gone! #TaraStyle #NewArrival #FloralDress #SummerFashion #MustHave"
• •Facebook Ad (General): "Love fashion? So do we! ❤️ Discover Tara Style for handpicked trends, quality pieces, and that perfect outfit you've been dreaming of. Shop online or visit us in-store for your style refresh! #FashionLove #TaraStyleCH #BoutiqueShopping #StyleInspo"
• •Website Banner (Sale): "Treat Yourself! ✨ Our seasonal sale is ON! Find amazing deals on your favorite styles. Limited time only – don't miss out on these beauties at prices you'll adore! #TaraStyleSale #FashionDeals #StyleForLess"
• •TikTok Video Caption (Outfit of the Day): "OOTD check! ✔️ Feeling fabulous in this head-to-toe Tara Style look. What do you think? Let me know in the comments! 👇 #TaraStyleOOTD #FashionReel #TrendyLook #GetTheLook"
• •Email Newsletter Snippet (New Collection): "Hi gorgeous! Get ready to fall in love all over again. Our stunning new 'City Escape' collection has just landed, filled with versatile pieces to take you from work to weekend in style. Explore the collection and find your new favorites! With love, Tara & the Team. #TaraStyleFashion #NewCollection #CityChic"