Brand Tone

Aspirational & Empowering, Scientific & Innovative, Holistic & Natural, Community-Focused & Supportive, Luxurious & Premium

Brand Values

• •Efficacy & Results
• •Innovation & Science
• •Tradition & Heritage
• •Empowerment & Opportunity
• •Quality & Safety
• •Sustainability & Responsibility
• •Holistic Well-being

Best Practices

• •Emphasize "Rebirth" and Transformation: Consistently weave in the idea of renewal, whether it's skin rejuvenation, newfound confidence, or financial empowerment for Beauty Planners. Use words like "unlock," "reveal," "transform," "awaken."
• •Balance Science with Nature/Tradition: Highlight both the cutting-edge technology (e.g., "patented liposome delivery," "microfluidizer technology") and the natural, often Korean, heritage ingredients (e.g., "Jeju Lava Energy Water," "Giant BYoungPool," "time-tested rituals").
• •Maintain a Premium and Efficacious Voice: Use sophisticated language that reflects the quality and price point of the products. Focus on tangible benefits and visible results, referencing studies or dermatologist testing where appropriate.
• •Foster a Sense of Community and Empowerment (especially for distributor-facing content): Use inclusive and encouraging language. Highlight success stories, the support system, and the opportunity for growth. Frame the business as a journey of personal and financial development.
• •Be Mindful of Claims and Transparency: While promoting efficacy, be cautious about making overly exaggerated claims, especially given the MLM model and mixed public reviews. Strive for transparency regarding ingredients and the science behind the products to build trust. Address sustainability efforts clearly.

Social Perception

Positive: Many customers and distributors express strong loyalty and satisfaction with product results, often highlighting rapid improvements in skin glow, texture, and reduction of wrinkles. The K-Beauty association is a strong positive. The brand is often seen as offering premium, effective skincare. Distributors often praise the supportive community and financial opportunities. Skeptical/Critical: Concerns exist regarding the MLM structure, potentially leading to higher product prices and pressure from distributors. Some users report negative experiences with products, such as skin irritation or lack of desired results. The brand's claim of being #1 in Korea is sometimes disputed in online discussions, with some suggesting it has more visibility through its global MLM channels than within the general Korean domestic market. Emerging & Growing: Particularly in North America, the brand is perceived as a rapidly expanding K-Beauty player with innovative products. The emphasis on unique, patented ingredients and technology generates interest.

Copy Examples

• •Headline: Reveal Your Radiance. Experience the K-Beauty revolution with RIMAN. Body: Unlock your skin's true potential. Our scientifically advanced formulas, born from treasured Korean traditions and potent natural ingredients like Giant BYoungPool, work to rejuvenate and restore. Discover a visible transformation and embrace a new era of confidence. It's not just skincare, it's a rebirth. Call to Action: Explore the Incellderm Collection.
• •Headline: The Science of Glow. Patented Technology, Proven Results. Body: Why settle for ordinary when you can experience extraordinary? RIMAN’s Incellderm line utilizes groundbreaking nanoliposome technology to deliver potent, active ingredients deep within your skin. Clinically studied and dermatologist-tested for efficacy you can see and feel. Call to Action: Learn About Our Technology.
• •Headline: Beauty From Within, Radiance All Around. Body: At RIMAN, we believe true beauty is holistic. Complement your skincare ritual with Lifening, our premium line of inner beauty supplements. Nourish your body from the inside with carefully selected ingredients for a healthy gut and vibrant glow that shines through. Call to Action: Discover Lifening Inner Beauty.
• •Headline: More Than Skincare. It's an Opportunity. Body: Join the RIMAN family as a Beauty Planner and transform your passion for beauty into a thriving business. Share clinically proven, high-demand K-Beauty products, empower others, and design a life you love. We provide the tools, training, and a supportive community. Call to Action: Become a Beauty Planner Today.
• •Headline: Gentle Yet Powerful. Nature Meets Science with Botalab. Body: Indulge your hair and body with Botalab's vegan and sustainably-minded formulas. Inspired by nature and perfected by science, our personal care line uses botanical extracts to deliver effective results while respecting our planet. Experience luxurious care, guilt-free. Call to Action: Shop Botalab Hair & Body Care.