Brand Tone

Friendly and Approachable, Humorous and Playful, Caring and Passionate, Enthusiastic

Brand Values

• •Love for Pets
• •Helping Pet Owners (Tutors)
• •Bringing Quality/Innovative Products to Brazil
• •Customer Satisfaction
• •Accessibility/Convenience

Best Practices

• •Embrace "Pet Parent" Language: Use terms like "furry babies," "pet parents," "tutors," and affectionate language that resonates with people who see their pets as family members. Keep it warm and empathetic.
• •Inject Humor and Playfulness: Don't be afraid to use lighthearted jokes, puns (cat-related, of course!), and emojis where appropriate, especially on social media. Reflect the fun and quirky nature of cats and their owners.
• •Speak Their (Brazilian Portuguese) Language, with a Global Touch: While the primary language is Brazilian Portuguese, continue to subtly emphasize the "international finds" aspect, making customers feel they're getting something special and worldly-wise for their pets. Ensure a natural, native-sounding Portuguese in all communications.
• •Focus on Solutions and Joy: Frame product descriptions and posts around how they solve a pet owner's problem or bring joy to the pet (and therefore the owner). Highlight the benefits, not just the features, in a caring way.
• •Be Visually and Tonally Cohesive: Ensure the friendly, playful, and caring tone in the copy matches the visuals used (bright, engaging, cute pet photos/videos). Consistency across all platforms (website, Instagram, TikTok) will strengthen brand recognition and trust.

Social Perception

The brand is likely perceived as a fun, cat-loving community space by its followers. The products are generally perceived as cute, helpful, or problem-solving for cat owners. The brand likely appeals to a younger, digitally-savvy audience that enjoys pet-related social media content.

Copy Examples

• •🐾 New toy alert! 🎉 Spoil your furry overlord with this [Toy Name] and watch the zoomies commence! Guaranteed to be more interesting than that cardboard box (maybe 😉). Shop now at gattuspet.com.br! #GattusPet #CrazyCatFun
• •Is your cat the CEO of naps? 😴 Upgrade their napping headquarters with our ultra-comfy [Bed Name]! Warning: may lead to even MORE adorable sleeping positions. Check it out! 👉 gattuspet.com.br #SweetDreamsFurball #GattusPetComfort
• •At Gattus Pet, we're not just about pet products; we're about the purrs, the head boops, and the unconditional love that makes our furballs family. ❤️ We bring the best for your best friend, right here in Brazil! #GattusPetFamily #AmoMeuPet
• •Want awesome goodies for your cat WITHOUT leaving the couch? (Sounds like your cat's dream too! 😹) Get FREE shipping all over Brazil when you shop with us! 🚚💨 Your furry baby will thank you! gattuspet.com.br #GattusPetEntrega #PetShopOnline
• •That moment when you realize your furniture is now an 'artistic' scratching post... 😬 We've got you covered! Our [Scratch Protector Product] saves your sofa AND keeps your kitty happy. Win-win! Find yours at gattuspet.com.br #CatOwnerProblems #GattusSolutions