Brand Tone

Passionate, Personal, Approachable, Heartfelt

Brand Values

• •Emotional Connection
• •Storytelling
• •Artistic Passion & Dedication
• •Originality & Personal Expression
• •Connection with Audience
• •Embrace of Uniqueness

Best Practices

• •Connect the art back to the inspiration or the feeling it's meant to evoke.
• •Use "I" and "my" where appropriate, share personal anecdotes or inspirations related to the art.
• •Embrace uniqueness and a departure from the mainstream in your language.
• •Use heartfelt and approachable language to connect with the audience emotionally.
• •Maintain a passionate and personal tone in your writing to reflect the artist's dedication.

Social Perception

Unique, Emotional, Story-driven, Passionate, Personal

Copy Examples

• •Sharing what boils in my head.
• •Dedicating all my available energies to my art.
• •Reach people's heart.
• •Find something in my shop that touches your heart or tells a story that resonates with you.
• •Find your spark at matoucanaille.com.