Brand Tone

Creative & Playful, Personal & Approachable, Modern & Minimalist, Passionate & Handmade

Brand Values

• •Originality & Unique Design
• •Quality Craftsmanship
• •Personal Connection
• •Modern Aesthetics
• •Joy & Celebration

Best Practices

• •Embrace the "Handmade by Me" Narrative: Consistently weave in the personal story of Laura, the founder and maker. This reinforces the small-batch, passion-driven nature of the brand. Use "I" and "my studio" where appropriate to maintain that direct, personal connection.
• •Balance Playful with Modern: While the brand name and colors are fun, ensure the language also reflects the "modern aesthetics" and "appreciation for minimalism." Avoid overly slangy or juvenile terms; keep it light, fresh, and stylishly witty.
• •Highlight the "Why": Go beyond just describing the product. Talk about the joy it's intended to bring, the moments it can enhance, or the problem it solves (e.g., "brighten your space," "send a smile," "celebrate in style").
• •Keep it Colorful and Positive: Use vibrant, positive, and evocative language. Words like "burst," "vibrant," "joy," "happy," "smile," and "celebrate" align well with the brand's visual identity and product purpose.
• •Maintain a Consistent Voice Across Platforms: Whether it's an Instagram caption, a product description on Etsy, or an email newsletter, the core tone – creative, personal, modern, and passionate – should be recognizable. Create a simple style guide with key brand voice words and phrases to help maintain this.

Social Perception

Positive Customer Experiences, Support for Small Business, Aesthetically Pleasing

Copy Examples

• •Instagram Post (New Product): "Say hello to your new happy-maker! ✨ Our latest batch of [Product Name] is fresh from the studio, handmade by me (Laura!) with a sprinkle of joy and a whole lotta love. Brighten your space or send a smile – link in bio! #FruitSaladStudio #HandmadeHome #ModernMinimal"
• •Product Description (Terrazzo Coaster): "Tired of boring tabletops? So were we! That's why I created these playful terrazzo coasters. Each one is carefully handcrafted in my Sussex studio, bringing a pop of modern colour and minimalist charm to your daily brew. Perfect for gifting, even better for keeping!"
• •Email Newsletter Subject: "🌈 Freshly Picked Designs from Fruit Salad Studio Just For You!"
• •Website Banner: "Modern. Minimal. Oh-so-Colourful. Discover unique handmade homeware & stationery designed to make you smile. Crafted with passion by Laura."
• •Social Media Ad (Occasion Card): "Don't just send a card, send a little piece of handmade happiness! Our unique [Occasion] cards are designed with a modern touch and a burst of fun – because every celebration deserves something special. Shop the collection at Fruit Salad Studio."