Brand Tone

Empowering & Inspirational, Elegant & Sophisticated, Feminine & Modern, Approachable & Passionate

Brand Values

• •Empowerment
• •Uniqueness & Individuality
• •Quality
• •Passion
• •Female Entrepreneurship

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., empowering, elegant, feminine, approachable), key messaging themes (e.g., uniqueness, inner radiance), "do's and don'ts" for language, and preferred vocabulary. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind – the modern, unique woman. Use language that resonates with her aspirations, values, and desires. Address her directly (e.g., "your inner radiance," "your unique spirit").
• •Emphasize Empowerment and Uniqueness: Consistently weave in messages of self-expression, confidence, and celebrating individuality in product descriptions, social media posts, and all marketing materials.
• •Maintain Elegance and Sophistication: Ensure the language used is polished, positive, and avoids overly casual slang or jargon that might detract from the brand's sophisticated image. Pay attention to grammar and spelling.
• •Be Authentic and Passionate: Let the founder's passion for jewelry and empowering women shine through in the storytelling. Share the "why" behind the brand to build a deeper connection with the audience.

Social Perception

Emerging Brand, Positive Seller Reputation (on Bol.com), Niche Focus (Jewelry), Limited Broader Awareness

Copy Examples

• •Headline for a new collection: "Unveil Your Brilliance. Discover the new collection designed to let your unique spirit shine."
• •Instagram caption for a product: "Adorn yourself with more than just jewelry – wear a feeling. Our 'Empress' necklace is crafted to remind you of your inner strength and timeless elegance. ✨ #CherchieJewelry #EmpoweredWomen #UniqueStyle"
• •About Us snippet: "Born from a passion for unique expression, Cherchie is here to celebrate the modern woman. We believe every piece of jewelry should tell a story – your story. Find the design that speaks to your soul."
• •Email subject line for a promotion: "A Little Sparkle, A Lot of You. Special offer inside!"
• •Product description excerpt: "Meticulously crafted and designed for the woman who owns her narrative. This piece isn't just an accessory; it's a statement of your beautiful individuality."