Brand Tone

Professional & High-Quality, Empowering & Confidence-Boosting, Supportive & Customer-Focused, Elegant & Luxurious (Subtle)

Brand Values

• •Quality
• •Craftsmanship
• •Customer Satisfaction & Empowerment
• •Innovation
• •Natural Beauty Enhancement

Best Practices

• •Focus on benefits for lash artists and their clients, highlighting efficiency, results, and confidence.
• •Emphasize the 'Handmade' aspect to reinforce craftsmanship and attention to detail.
• •Maintain a professional and high-quality tone using terms like 'premium,' 'high quality,' and 'skilled craftsmanship'.
• •Incorporate subtle hints of elegance and luxury through mentions of packaging or design.
• •Highlight product features in terms of achieving better results, and make their clients feel beautiful and confident.

Social Perception

Positive, Reliable Supplier for Professionals, Associated with Quality & Premium Products

Copy Examples

• •Elevate your artistry with our premium lash extensions, meticulously handcrafted for unparalleled quality and a natural, stunning look.
• •Experience the difference of 100% handmade Korean PBT fibers, designed for effortless application and exceptional client satisfaction.
• •Empower your clients with the confidence of stunning lashes.
• •Our mission is to provide lash professionals with superior, innovative products that empower you to create stunning transformations and instill confidence in every client.
• •Discover the secret to flawless lash extensions with our handcrafted designs, offering superior retention and a comfortable, lightweight feel.