Brand Tone

Personal & Passionate, Artisanal & Creative, Calm & Mindful, Eco-conscious & Authentic, Welcoming & Community-Oriented

Brand Values

• •Craftsmanship
• •Creativity
• •Sustainability
• •Passion
• •Authenticity
• •Sharing & Education
• •Made in Italy

Best Practices

• •Embrace Valentina's Voice: Continue to incorporate Valentina's personal story and passion into the narrative. Use "I" or "we" (referring to Valentina and the brand) to maintain a personal connection.
• •Highlight "Handmade" and "Italian Artistry": Consistently use terms like "artigianale," "fatto a mano," "creazioni uniche," and "Made in Italy" to reinforce the value of craftsmanship and authenticity.
• •Weave in Sustainability Naturally: Mention eco-friendly materials and practices as an integral part of the brand's identity, not just a footnote. Explain *why* it's important to the brand.
• •Use Evocative and Calming Language: Employ words that reflect the mindful, relaxing, and beautiful nature of macramé (e.g., "serene," "intricate," "natural," "harmony," "gentle art").
• •Foster Community and Learning: When writing about workshops or sharing tips, adopt an encouraging, supportive, and educational tone. Position the brand as a guide and fellow enthusiast in the macramé journey.

Social Perception

Customers and followers seem to appreciate: The aesthetic appeal and quality of the handmade products, the personal touch of the founder, the sustainable aspect of the creations, the opportunity to learn macramé through courses. The brand's reputation is primarily being built within its own community and customer base.

Copy Examples

• •Infuse your space with the calm of handcrafted beauty. Our new Luna macramé wall hanging, made with love and sustainable Italian cotton, brings a touch of artisanal peace to your home. Discover Valentina's latest creation.
• •Unleash your inner artist. Join Valentina for our signature macramé workshop and discover the joy of creating something beautiful with your own hands. Calm your mind, learn a new skill, and take home your unique piece. Spaces are limited – book your knot-tying journey!
• •Crafted with conscience. At Cotton & Rope, every knot is tied with respect for our planet. We choose only the finest eco-sustainable Italian materials, so you can adorn your life with beauty that feels good, inside and out.
• •From a simple strand of cotton to an intricate design – the magic of macramé lies in the patient art of the knot. What does macramé mean to you? Share your thoughts! ✨ #CottonAndRope #HandmadePassion #ItalianCraft
• •Your creative escape, delivered. Our new Macramé Plant Hanger DIY Kit has everything you need to craft your own piece of bohemian charm. Perfect for mindful moments and handmade gifting. Get yours and let your creativity bloom!