Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Caring and Nurturing, Playful and Creative, Trustworthy and Transparent

Brand Values

• •Quality Craftsmanship
• •Customer Well-being & Self-Care
• •Ethical Practices
• •Joy and Delight
• •Community Connection
• •Sustainability (Emerging)

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., friendly, enthusiastic, caring, playful, trustworthy), along with "do's and don'ts" for language, specific phrases to use or avoid, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The playful and enthusiastic tone resonates well with an audience looking for self-care treats and vibrant products. Tailor language to be relatable and engaging for them.
• •Use "You" and "We/Our": Address the customer directly using "you" to make the copy feel personal. Use "we" or "our" to reinforce the handmade, small-business feel and create a connection (e.g., "We lovingly handcraft our soaps for you").
• •Inject Personality: Don't be afraid to let the brand's passion shine through. Use exclamation points appropriately, ask questions to encourage engagement, and use descriptive, sensory language that paints a picture (e.g., "imagine the scent of...", "feels like..."). Reflect the creativity of the products in the words you choose.
• •Be Consistent Across All Channels: Ensure the tone used on your website, social media posts, product descriptions, email newsletters, and customer service interactions is harmonious. This builds recognition and trust. Regularly review content across platforms to check for consistency.

Social Perception

Positive, Reliable Small Business, Fun and Indulgent, Ethically Conscious Choice

Copy Examples

• •Instagram Post (New Product Launch): ✨ Get ready to swoon! ✨ Our NEW [Product Name] bath bomb is here to whisk you away to a bubbly paradise! 🛁 Handmade with love, packed with [Key Ingredient/Scent], and 100% vegan & cruelty-free. Your skin (and your senses!) will thank you. 😉 Tap to shop and let the soothing begin! #SoothingSudsUK #NewCollection #HandmadeBathBomb #VeganBeauty #SelfCareSunday
• •Facebook Ad (Targeting stressed individuals): Feeling frazzled? 🤯 Melt away the day's stress with our luxurious, skin-loving bath soaks. Imagine sinking into a warm tub filled with calming [Scent, e.g., lavender and chamomile] and emerging feeling refreshed and renewed. You deserve this moment of peace. 🌱 Shop our handmade, cruelty-free collection now! #SoothingSuds #StressRelief #HandmadeSoapUK #MeTime #VeganFriendly
• •Website Product Description (for a vibrant, fruity soap): Say hello to sunshine in a bar! ☀️ Our [Product Name] soap is a joyful burst of [Fruity Scents, e.g., zesty citrus and juicy berries] that will awaken your senses and leave your skin feeling silky smooth and beautifully fragrant. Handmade with nourishing oils and a whole lotta love, it’s the perfect way to add a splash of fun to your daily routine. Go on, treat yourself! (P.S. It’s vegan and cruelty-free too!)
• •TikTok Video Caption (Packing an order): Packing up some happy mail! 💌 This lovely order of [mention a popular product] and [another product] is heading out today! We just KNOW they're going to make someone's bath time extra special. 🥰 Thanks for your support! Who wants to see what’s in the next box? 👇 #SoothingSuds #SmallBizLove #PackingOrders #HandmadeGoodness #TikTokMadeMeBuyIt
• •Email Newsletter Snippet (Promoting a sale): Hey Suds Superstars! 👋 Ready for a little treat? Our Soapy Sunday Sale is ON! 🎉 For 24 hours only, snag your favourite handmade goodies at [Discount Percentage]% off. It's the perfect excuse to stock up on those bath bombs you've been eyeing or try that new soap scent everyone's raving about. Don't miss out on the sudsy savings! Shop now and let the good times foam! 😉