Brand Tone

Aspirational, empowering, motivational, and somewhat hardcore, blending ancient wisdom with modern fitness culture. The tone is confident, encouraging, and aims to inspire individuals to embrace challenges and strive for greatness, while occasionally using relatable humor.

Brand Values

• •Strength (Physical and Mental)
• •Courage
• •Resilience
• •Determination
• •Wisdom
• •Purpose
• •Legacy
• •Self-Improvement/Transformation

Best Practices

• •Use strong verbs and active voice to convey power and action.
• •Incorporate language related to ancient Greek mythology and heroism to reinforce the brand's theme.
• •Balance motivational content with relatable gym humor to connect with the audience.
• •Highlight the transformational aspect of the products, emphasizing how they contribute to self-improvement.
• •Focus on building a community around the values of strength, resilience, and determination.

Social Perception

Herculean Wisdom aims to be perceived as a brand that offers more than just apparel; it offers an identity or a symbol of a particular lifestyle centered around strength, discipline, and aspiration. It wants to be seen as a source of inspiration and motivation, encouraging individuals to push their limits and build a timeless legacy.

Copy Examples

• •Forge Your Legacy: Conquer your workout, conquer your day. Herculean Wisdom - Strength in every stitch.
• •Unleash Your Inner Hero: Gear up and face your challenges with the resilience of Hercules. Shop the new collection now.
• •More Than Apparel, It's a Transformation: Reflecting ancient Greek values of wisdom, strength, and purpose, with confidence-boosting designs.
• •Depression = not doing the right things (inputs = outputs). Fuel your body, fuel your mind, and never skip a workout.
• •Secret option C: ignore and use anyway. Embrace the struggles and quirks of gym life with Herculean Wisdom.