Tono de Marca

Aspirational & Luxurious, Promotional & Direct, Enthusiastic & Engaging

Valores de Marca

• •Accessibility of Luxury
• •Quality & Refinement
• •Customer Satisfaction (implied)
• •Wide Selection/Variety

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly define key terminology (e.g., "accessible luxury," "refined," "exquisite"), preferred adjectives, and the overall feeling the copy should evoke. Share this with anyone creating content.
• •Use "Luxe Accessible" Language Consistently: Balance aspirational words ("luxury," "elegant," "sophisticated," "exclusive") with inviting and inclusive phrases ("accessible to all," "discover your own," "experience the art of").
• •Highlight Quality and Origin: Emphasize the French origin and high-quality nature of the perfumes, as this is a key selling point suggested by their product lines ("Atelier des Essences," "Signature Royale Paris").
• •Maintain Visual-Copy Cohesion: Ensure that the visuals used (product shots, lifestyle imagery) align with the luxurious yet accessible tone of the copy. For example, elegant but not overly opulent imagery.
• •Focus on the Experience and Emotion: Instead of just listing features, describe the feeling or experience a fragrance provides (e.g., "captivating," "enchanting," "unforgettable journey"), connecting the "luxury" aspect to an emotional benefit.

Percepción Social

Emerging Brand Awareness, Focused on Product & Price, Limited Independent Feedback

Ejemplos de Copy

• •Indulge in the essence of luxury without reservation. Akarra Jade brings you a curated collection of exquisite French perfumes, where exceptional quality meets attainable elegance. Discover your signature scent today.
• •Introducing Atelier des Essences at Akarra Jade: Parisian chic, bottled. Experience the art of fine French perfumery, now accessible to all. Unwrap a world of sophisticated fragrances designed to enchant.
• •Love is in the air, and so is luxury. This Valentine's, gift an unforgettable olfactory journey with Signature Royale Paris from Akarra Jade. Enjoy [discount]% off and make their heart (and senses) flutter. #AkarraJadeLoves
• •Let [Perfume Name] by [Brand] transport you. A captivating blend of [key notes], offering an intense sillage and an unforgettable statement. Experience refined Parisian artistry, exclusively at Akarra Jade.
• •Which scent profile speaks to your soul: Floral, Woody, or Oriental? Explore them all at Akarra Jade and find the perfect expression of you. Luxury is personal. #MyAkarraScent