Brand Tone

Professional and Technical, Informative and Expert, Reliable and Trustworthy, Forward-looking and Innovative, Customer-centric

Brand Values

• •Quality and Durability
• •Expertise and Innovation
• •Customer Focus
• •Reliability and Performance
• •Cost-Effectiveness
• •Sustainability

Best Practices

• •Emphasize Expertise and Authority: Back up claims with facts, highlight the Fersa heritage and quality, and showcase knowledge of the EV market and its specific needs.
• •Focus on Solutions and Benefits: Clearly articulate how the products solve customer problems (e.g., cost savings, extended vehicle life, reliable performance).
• •Ensure Consistency Across All Channels: The tone used on the website, social media, product descriptions, and any customer communications should be aligned to build a cohesive and trustworthy brand identity.
• •Use precise language, focusing on product specifications and benefits.
• •Educate customers about products and the importance of quality components, particularly for EVs.

Social Perception

Emerging Specialist, Problem Solver for EV Repair, Technical Resource

Copy Examples

• •Precision-engineered bearings for optimal EV performance.
• •Cost-effective Drive Unit Repair Kits for Tesla Model S.
• •High-quality automotive solutions for the future of mobility.
• •EVXPLORER: Your trusted partner in EV component excellence.
• •Innovative rebuilding kits designed with durability, performance, and cost-efficiency in mind.