Brand Tone

Friendly, helpful, practical, reassuring, and customer-focused.

Brand Values

• •Quality
• •Practicality & Enjoyment
• •Customer-centricity/Service
• •Simplicity & Speed
• •Trust & Security
• •Accessibility/Convenience

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., helpful, practical, friendly, reassuring), and 'voice' (what the brand sounds like). Include examples of what to do and what to avoid. This guide should be shared with everyone creating content.
• •Understand Your Target Audience: Tailor the language and tone to resonate with the intended customers (in this case, likely Brazilian consumers looking for general merchandise and convenience). Consider how they speak and what would make them feel understood.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media posts, email marketing, or customer service interactions. While minor adjustments can be made per platform (e.g., more casual on Instagram), the core personality should remain the same.
• •Use Clear, Simple, and Positive Language: Avoid jargon or overly complex sentences.
• •Reinforce Clarity and Positivity: `naldo.store` is already quite direct and customer-focused; maintaining this clarity and adding a consistently positive and reassuring spin will reinforce the desired tone.

Social Perception

Trustworthy, accessible, convenient, customer-centric, focused on quality and practicality.

Copy Examples

• •At Naldo, you are the center of everything we do.
• •We offer quality products, carefully selected to make your life more practical and pleasurable.
• •We provide exclusive and humanized customer service, where every detail matters.
• •Connecting you to the best options in a simple, quick, and secure way.
• •Free shipping throughout Brazil, order tracking with updates via email and WhatsApp, and secure payment processing.